Didn't Get The "MEMO?" Here's Everything You Need To Know About MEMO's Newest Looks
Now this is the kind of memo we'd love to receive!
The apparel and accessory brand that's been around for close to two decades comes back with a punch this season with botanical and pastel-inspired pieces for working guys and gals.
The message in the memo
MEMO, whose heart has always been in providing a dependable wardrobe for the working professional, has evolved over the years and grown in terms of taste and design—just like its customers.
With the emergence of newer, more dynamic career opportunities and lifestyles for MEMO loyalists came a response: chicer "desk-to-dusk" outfits, fuss-free designs, effortless mix and match options, and a perfect union of function and fashion—all at price points everyone can be happy about.
What was once a strictly corporate-only fashion brand has shed its stiffness and purely utilitarian sensibilities to embrace a totally new philosophy to style: being "trend-right." That is, their designs remain polished and classy, but have now been updated with a modern spin — in other words, trendy, yet wearable, in every setting.
While you can't expect a MEMO boutique to look like a catwalk on full blast at fashion week, be assured that their pieces — with their understatedly elegant finishes — are sure to become your favorite staples and go-to pieces on days when you want to look extra nice.
Picture this: Got a big quarter-end meeting? Slip into MEMO's nude multi-wrap blouse that's comfy, yet commands attention. Got work in the day then socials in the evening? Wear a pair of MEMO's blush culottes and look great in both. Picking up your girl on a first date? Show up in MEMO's essential stretch button down shirt for men in navy and you're sure to impress.
How's that for a fashion memo!
Putting a 'spring' in your step
Thankfully, the memo's got an immediate follow up: the newest line that offers all of MEMO's most stylish clothes to date is now available!
Turn your attention to MEMO's Spring 2018 Collection: The Greenhouse.
As the name suggests, pieces from The Greenhouse are kind to the eyes, refreshing, and cool to the touch. They draw inspiration from nature's delicate designs and earthy color stories to help you transition from the colder season's shadows and into spring's warmth.
MEMO's exclusive in-house fashion designers Lynette Cruz (for women's apparel) and Don Aldea (for men) were on top of the collection's overall mood and looks. Sharing insight on their designs, Lynette and Don both acknowledge that while Filipino shoppers are definitely on top of local and global fashion trends alike, at the end of the day, they'll always favor investment pieces that will last a lifetime over those that are in style for only a moment or two—they are, without a doubt, "trend-right."
With this in mind, together they answer Manila's professionals' greatest fashion need during the coming warmer months: breathable clothes that are climate-appropriate yet still put-together and presentable.
Women's clothes see a continuation of different takes on flair sleeves, the addition of feminine bows, drapes, and sewn detailing, while men can be excited about experimenting with the season's must-haves like deep pink chinos, charcoal grey pants, and a navy blue lightweight bomber jacket.
Material-wise, cotton is a definite mainstay in many of their pieces, but expect newcomers like wool blends, stretch fabric varieties, and best of all, neoprene to spruce things up. And when it comes to colors, both men and women can enjoy a selection of solid cloud whites, Cuban sand, blush and sunset pinks, clean and classy khaki, gradients of green, and neutral blues and greys taking the place of black. Print and pattern lovers need not worry as subtle florals, toned down embellishments, and small details are all present in the collection, too!
Also know that sizing was carefully considered as well, so pieces from The Greenhouse line go from XS to XL to accommodate stylish professionals of all shapes and sizes.
Best of all, this collection has taken into account MEMO's shoppers' lifestyles that always have them up and about: many pieces are wash-and-wear clothes with easy care guidelines. They're machine wash-friendly, and, with the exception of some button down shirts, can be worn without ironing.
The action plan
Gone are the days (thankfully!) of the cookie cutter power suit for men and women. Today, MEMO affords shoppers the chance to handpick the styles they like the most and make room for self-expression — something once unheard of in the workplace.
After all, with self-assuredness in the way you look comes with confidence in the way you conduct and present yourself at work (and at play, for that matter).
So the next time you're out on a shopping date, remember to visit any of MEMO's 49 boutiques and department store branches, all of which now carry The Greenhouse collection. Some pieces may also be available online on Zalora and Lazada, so if you're more of the online shopper, take to your keyboard and browse MEMO's virtual stores.
At the end of the day, no matter which of MEMO's pieces you add to your closet, you're sure to make a MEMO-rable fashion statement anywhere you go!