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EXO’s Baekhyun Makes His Fashion Debut With Privé By BBH

From killing concert stages worldwide to making his own name in the fashion industry, EXO’s Baekhyun has now launched his own fashion label as co-creative director.

Privé is a streetwear brand which focuses on comfort and is “commercially available and accessible to everyone”. According to an interview with Vogue, Danyl Geneciran immediately knew that he fits as his “true collaborator” when he saw his personal style during their first meeting. He also says although Baekhyun said he had never been to any Fashion Week shows, he did his homework well and even brought sketches to their meetings.



Thank you @voguemagazine for featuring @privenewyork. Photo by @ahnyeonhoo

A post shared by Privé (@privenewyork) on



Thank you @voguemagazine for the feature. Photo by @ahnyeonhoo.

A post shared by Privé (@privenewyork) on


Baekhyun put a lot of effort and really had fun making this collection, and we can see his personal pride in every piece as he proudly wears them on Prive’s IG. While much of it is still a mystery, we can be sure that it will have a classic touch, judging from the white branded hoodie we see on the pop star.  

These days, athleisure is the trend to follow—from the likes of Nadine Lustre to Pia Wurtzbach, every woman of 2018 knows that comfy can be chic. Baekhyun’s Prive line will be a nice addition to the modern woman’s closet.


Privé by BBH will officially launch in July 1st with six unisex pieces and will release a new collection of six to ten pieces monthly