Fashion Brands To Watch Out For In 2018
Like the cycle of trends moving from what’s-hot and what’s-not, the spotlight for brands also shifts with the times. While every fashion name is surely preparing for another year ahead, there are some whose newsworthy stories this year have made them a bit of a hot button. Innovation, compelling narratives, and artistry, these are what fuels the spirit of fashion—and did we get a lot of it in 2017!
So, who are this year’s headliners that we’re going to be stalking next year? Check if these brands are on your radar, too.
With the smashing success of the #TommyNow Rock Circus show last September, the third sell-out show under the brand’s ‘See Now, Buy Now’ campaign, Tommy Hilfiger is promising a bigger, more disruptive show as early as next season.
In September, the TriBeCa Film Festival premiered the documentary ‘House of Z’, which chronicled the rise and drama of Zac Posen, presenting him as one of fashion visionaries of the age. His brand and reputation has since soared further into international acclaim.
Inspired by Korean pop culture, this eyewear brand defied predictions of the dying retail landscape, offering experimental but stylish storefronts that compete with their online shops. To date, Gentle Monster has expanded to international territory, including a flagship store in New York’s Soho neighborhood.
The Blonde Salad
Founder Chiara Ferragni’s transformation of her personal blog into an international fashion brand is the digital success story of the times. This year, she has officially secured the title of President and CEO of her company, adding up to her reputation as a figure for women in business.
Iris Van Herpen
Leading the couture movement in 3D-printed fashion, Iris Van Herpen is without a doubt one of the most forward-thinking innovators in fashion. To celebrate her brand on its 10th anniversary this year, her ‘Aeriform’ couture show in Paris featured a stunningly eerie set, with five musicians singing and playing under water.
Lead photo from @tommyhilfiger