The Right Way To Do Logomania
Logomania: reserved just for the hip, trendy crowd? We beg to differ. This trend, though seemingly overwhelming, can be done in a classy, chic way. We love its nostalgic appeal, what with the 90s logomania trend we all went through at some point in time. Fashion brands and luxury houses have resurrected the trend and have plastered their logos on almost everything you can think of. Throw pillows? Gucci has them. Slides? Givenchy has them. Basic tee? Calvin Klein and a bunch of others have a ton for you to choose from. Here, we break down how you can rock this trend without looking like a fashion victim:
Classy: Choose one logo at a time.
While it may seem really exciting to wear everything all at once, putting them all together in one look may not be a great idea. You want to make it the focal piece, not confuse the eye.
Not classy: Wearing head-to-toe logo-fied pieces.
Classy: Experiement by pairing a toned-down outfit with a logo-fied accessory.
A lot of brands have churned out their own interpretation of the logomania trend, but we are drawn towards those that are sleek, and still chic. Louder, over the top ones may be a bit too much to handle—but if paired with the right ensemble, it could work!
Not classy: Having your own outfit compete with itself. Think an overly printed top paired with an embellished skirt, topped off with a logomania bag. As always, choose one focal piece to keep it chic.
Classy: Keeping casual pieces casual.
The easiest way to incorporate this trend into your wardrobe is by way of a classic t-shirt with a huge logo splattered in front of it. You can style it a number of ways, either paired with cropped denim jeans and a blazer, or layered with a skirt and a biker jacket. Either way—reserve these looks for casual occasions. When heading to a formal event, keep in mind to still dress the part.
Not classy: Wearing a sports shirt to a formal/dressy event.
Lead photos from Tommy Hilfiger and Gucci.