follow us on

Haerin Of New Jeans Is The Face Of The Denim Dior Oblique Line

The 16 year-old K-pop star took to the streets of New York to show us how it’s done

Haerin of New Jeans has been a true vision. Now, more than ever, she continues her Dior ambassadorship as the face of the new Denim Dior Oblique Line


Dior Women’s Artistic Director Maria Grazia Chiuri re-envisions the most essential pieces in a woman’s wardrobe, but this comes in an unexpected fabric: jacquard denim. It’s not just ordinary denim though, it has a delicately washed vintage effect, on which the iconic jacquard motif is sketched in a gradation of hues.


Fronting the campaign for this is newly minted Dior house ambassador Haerin. Shot in New York, we see Haerin wearing this new emblematic material complemented in familiar Dior silhouettes like the Dior Book Tote, Saddle, Dior Toujours, and more. The Dior Fall 2024 pieces look immaculate on the 16-year-old artist. 

As Haerin gets an official Dior welcome, she joins the House’s K-pop ambassadors like Jisoo of Blackpink and Jimin of BTS, among others.

See the full campaign in the gallery below!

Meet the New Lady Dior: Global Superstar Rosalìa


Meet the New Lady Dior: Global Superstar Rosalìa