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Gift Mom Her New Favourite With Hedgren’s Spring 2019 Collection

As Mother’s Day draws close, the pressure is on to find the perfect present. Though moms are sure to appreciate any gift as long as it comes from the heart, it’s only fitting that we go the extra mile to find one that they will really enjoy. That being said, the best gifts need not be over the top nor complicated for it to be meaningful.

At the end of the day, a gift that resonates with her personal taste, preference, and lifestyle is more than enough to make a lasting impression on our moms. As a brand that recognizes the many different passions that moms pursue along with the level of expectation for them to seamlessly shift into their different roles whether that be as mother, wife, daughter, leader and so much more, Belgium-based bag label Hedgren is an ideal choice when it comes to finding the perfect Mother’s Day present.

Committed to continuously evolve with the needs of the time while remaining true to its identity, Hedgren recently introduced the “New Favourite” campaign and along with it are new collections of bags designed with the needs of the multi-faceted woman in mind. More than just about the features or style of a bag, Hedgren’s revamped notion of form and function reflects the unique sense of self and confidence of modern women everywhere.

This Mother’s Day, all that’s left to do is choose from Hedgren’s latest offerings. Whichever bag you decide to gift your mom, she is sure to find her “New Favourite” with Hedgren!


The Charm Collection

Gone are the days when finding a business bag that exudes style and power was a challenge. Created for today’s boss lady, find in this line an elevated range of business bags that are wrapped in luxurious exterior. Made with Hedgren’s signature water-repellent nylon, the Charm line features gadget compartments and organizational features that will enable go getters to shift from work to play with much ease and style.


The Prisma Collection

Hedgren’s most luxurious line to date, the Prisma line is made for the fashion forward woman who is unwilling to compromise functionality. Accentuated by chic and elegant silhouettes in timeless colors and elevated with organizational features that are distinctly Hedgren, the Prisma line is where sophistication meets utility.


The Aura Collection

Highlighting Hedgren’s Core collection this season is the Aura. The Aura line’s minimalist aesthetic makes it ideal for the fuss-free creative’s everyday use. Whatever the day holds for the wide-eyed free spirit, each of these bags that are equipped with durable water-repellent nylon and RFID blocking pockets, make for a reliable companion against the rigors of contemporary living.



The Boost Collection

One among Hedgren’s newest lines, the Boost features bags that cater especially to the active lady who leads a mindful and conscious lifestyle. Fitspiring and always on her toes in making sure that she threads a well-balanced life, what she needs is a bag that’s equally well-rounded like the Advance 2-way backpack and shoulder bag in Baroque Rose and the Upward tote bag in Black.



Edge and Freestyle Collections

Just in time for travel season, Hedgren’s latest offerings for Spring includes two life-ready luggage lines. The Edge line is for those who prefer subtle elegance but demand impact while the Freestyle is meant for those with a penchant for a more sporty look.

Why life-ready? Both luggage lines are equipped with four silent spinner wheels that will glide easily regardless of the surface, as well as water-proof interior pockets for wet clothes or self-care essentials that might leak.

Like every other woman, moms need a bag that can keep up with her pace. Likewise, it must speak volumes of her own special style and personality. With 25-years of history, Hedgren has come to perfect the art of designing bags that resonate well with the needs and wants of women. With every turn of the season, moms of style and substance can count on Hedgren to come up with their “New Favourite”!



Visit any Hedgren store now: SM Mall Of Asia, Uptown Mall, Eastwood Mall, SM Megamall, SM North Edsa - The Block, SM City Clark, SM City Iloilo, SM City Cebu, SM City Seaside Cebu and Ayala Centrio Mall.

Hedgren is also available in select The SM Stores, Robinsons Department Stores and Landmark Department Stores nationwide.