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Lacoste Pays Tribute To Its Founder René "The Crocodile" Lacoste By Releasing Its 85th Anniversary Capsule Collection

It was 1933, 85 years ago, that the legendary French tennis player Rene Lacoste and his business partner Andre Gillier first introduced the now iconic polo shirt that has become emblematic of the upscale Leisure Lifestyle that the brand represents. Designed by Rene Lacoste himself, he would use the shirt with the crocodile logo, when playing in tournaments. Given Rene’s renowned tenacity on the court, he had been nicknamed "the crocodile", so it was a natural progression to have this reptile serve as his logo.

As a tribute to the brand’s founder; Lacoste celebrates its 85th year with an Anniversary Capsule Collection, that’s part of an exhibition housed at the atrium of Central Square BGC. Through this exhibition, ones sees the evolution of the brand, is unique heritage and it’s love for innovation. That first Polo, the L.12.12, one can witness how through eight decades, it remains true to its roots and provenance, while absorbing subtle changes to stay current and of today. 

 

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I loved the graphics and decoration utilised to mount this exhibition, as they even brought into focus the collaboration Lacoste went into with the avant garden publication, Visionaire, a few decades ago. Ahead of its time in expressing minimalism, and elegance through simplicity; Lacoste’s exhibition also has wonderful interactive elements - such as workshops, and a photo booth experience.

You’ll have to rush to Central Square is the exhibition runs on a limited basis before being brought to another ASEAN country. Me, I was flooded with memories as I walked through the exhibit. My late Mom was a great patron of the brand, so it was my first Polo as a teenager more than 40 years ago, and I’ve always found the Pique fabric to be the most comfortable without losing form as other fabrics tend to do.

The biggest tennis-playing Lacoste endorser right now would be Novak Djokovic, and it would seem his joining the brand in 2017 has rejuvenated his career. After a couple of years of playing listless tennis, he’s captured two of the Grand Slams this year, Wimbledon and the recently concluded US Open, and seems well on his way to going past his present tally of 14 Slam titles. It was good seeing him as part of the exhibition.

 

Mrs. Yambao, Lacoste's Chief Finance Officer Sebastien Fayet, French Ambassador Nicolas Galey, Tokie Tantoco, and Anton Huang



Exclusively distributed here in the Philippines by SSI, the proliferation of stores all over the metropolis and country, stand as testimony to the popularity of the brand and it’s staying power here in the Philippines. For Lacoste, Life Is a Beautiful Sport, and we agree!

 

Rene Lacoste's image from www.lacoste.com