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Metro Exclusive: See All The Pieces In This Loewe And On Collab

Running has never looked this good!


Loewe and On have joined forces to introduce a new line of ready-to-wear clothing and footwear, combining Spanish luxury design with Swiss engineering. This collaborative collection offers a top-to-toe wardrobe for both men and women, blending Loewe's distinctive aesthetics with On's technical innovations. Emphasizing simplicity and optimization, the collection features flowing color-blocked performance fabrics and statement outerwear suitable for various weather conditions, including insulated parkas, ultra-light jackets, and waterproof capes.


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The range includes performance tops, bottoms, and accessories crafted from recycled technical materials, ensuring comfort and support for outdoor activities. From vibrant orange and pink to muted neutral tones, the collection offers a diverse color palette, including a subtly tie-dyed 'Storm' pattern. Building on the success of their co-designed Cloudtilt sneakers, Loewe and On have introduced the Cloudtilt 2.0, featuring enhancements such as a multi-layer upper and extra padding for enhanced comfort. The collection is designed to inspire adventure and escape, with a campaign shot in the wild landscapes of California by acclaimed artist Ryan McGinley.


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McGinley's images capture On athletes in action, including top-ranked tennis player Ben Shelton, Japanese running maverick Masato Yokata, and German Winter Olympian Alexandra Burghardt, among others. Shot on film and Polaroid, these images are complemented by short videos from New York director duo Rubberband, showcasing the collection's versatility and performance in action. The collaboration between Loewe and On offers a fusion of luxury design and technical excellence, catering to individuals seeking both style and functionality in their activewear and footwear.


See the full campaign in the gallery below!



The fifth Loewe x On drop will be available for pre-order on Loewe.com on May 21 only for pre-registered customers ahead of the official launch on May 23, which will be marked by a series of special pop-up stores across the world offering ready-to-wear and shoes in exclusive colourways. The collection will be available on Loewe.comon.com, and at selected retailers.


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