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Watch Out: Here’s A New Smartwatch That Spells Beauty And Brains

Want to score A+ in your style game? Invest in a classic timepiece. But wearable tech—a.k.a. smartwatchesis owning the spotlight lately. And as an on-the-go lady, you’re almost convinced to choose functionality over beauty.

But should you?

Before picking a side, check out TAG Heuer’s newest offer that promises to give you both. Meet the iconic Swiss brand's take on a ‘truly connected luxury watch’: the TAG Heuer Connected Modular 41. Trust us, this one is more than just a pretty face. And it’s about to give other smartwatches a run for their money.


The newest TAG Heuer smartwatch is making a statement—and it talks about the perfect balance of beauty and brains. It’s the best match for the Metro Woman who loves the sophisticated aesthetic of iconic TAG Heuer timepieces yet wants the functionality of trendy smartwatches.


The kind of beauty you can flaunt—whenever, wherever. The TAG Heuer Connected Modular 41 is the girl-boss counterpart of the Connected Modular 45. And just like its male version, the Modular 41’s strap and lugs can be customized, too. Imagine: from gym sessions, coffee dates, to boardroom meetings—you could dress up your timepiece’s look to match the occasion. Or even your mood!


There are 9 different straps available for the TAG Heuer Connected Modular 41. New strap colors have also been added to the collection: pink, blue, or white leather.


Glamming up (or down) is easy! With the Modular 41, you can easily replace the digital screen to that of a TAG Heuer Calibre 5 three-hand mechanical module. Talk about switching from classic to casual-chic real quick!

It has the “smarts” to elevate your everyday lifestyle. This gem has it all. The Modular 41 has GPS for location tracking and an NFC sensor for contactless payment via Android PayTM. And don’t get us started with its high definition AMOLED display, 8GB storage capacity, and 1GB RAM memory for an extremely smooth user experience. Impressive, huh?


The TAG Heuer Connected Modular 41 is developed in collaboration with Intel and GoogleTM to make numerous enhancements—like its AMOLED 390x390 screen that offers improved resolution and brightness.


Practical and pretty. The TAG Heuer Connected Modular 41 is also water resistant (up to 50 meters). Compared to other smartwatches, its screen display is always visible—no need to constantly tap your watch just to check the time. And of course, it’s mobile compatible! It runs on both Android and iOS.

the TAG Heuer Connected Modular 41 works withAndroidTM 4.4 phones and iOS 9 or later versions


Thanks to TAG Heuer, you don’t need to choose between beauty or brains. If you’re looking for a watch that’s both elegant and intelligent, then it’s time (pun definitely intended) to give this Swiss beauty a try!


The TAG Heuer Connected Modular 41 is exclusively available at the New TAG Heuer Mall of Asia Boutique. Learn more about this smartwatch at