Here’s The New Heritage Design From Rimowa You Don’t Want To Miss
Meet the Hammerschlag, availabe in a Cabin and Hand-carry iteration
Rimowa, a brand synonymous with pioneering mobility solutions since 1898, unveils its latest collection, Hammerschlag, paying homage to its rich heritage. Inspired by an iconic archival design, the collection features a distinctive 'Hammerschlag' textured aluminum surface, reminiscent of the brand's legacy craftsmanship. The Rimowa Hand-Carry Case Hammerschlag and the Rimowa Cabin Hammerschlag epitomize the brand's commitment to blending form and function, offering travelers a blend of timeless design and modern functionality.
To mark the collection's launch, Rimowa collaborates with renowned German musician and composer Nils Frahm, drawing parallels between the rhythmic motions of piano keys and the unique pattern of the Hammerschlag cases. In a captivating performance of his track 'Hammers,' Frahm showcases the harmony between music and design, emphasizing the meticulous craftsmanship synonymous with both realms. The campaign elegantly contrasts the repetitive yet nuanced movements required to achieve subtlety, highlighting the resonance between craftsmanship in luggage and in music.
Hugues Bonnet-Masimbert, Rimowa spokesperson, expresses pride in revitalizing archival designs and celebrates the partnership with Nils Frahm, noting the alignment of values between Frahm's music and Rimowa craftsmanship. Nils Frahm also expresses his delight in being part of the campaign, highlighting Rimowa’s reputation for durability, quality, and iconic design—qualities echoed in his own musical endeavors.
The limited-edition collection, crafted in Germany and featuring vintage-inspired functionalities, is set to captivate travelers seeking both style and substance. With numbered pieces and nods to the brand's founding heritage, the Hammerschlag collection promises to be a cherished addition for discerning travelers worldwide, available from March 28th, 2024, at select Rimowa stores and online.