Virgil Abloh Launches Louis Vuitton: ‘Walk in The Park’
The luxury brand announces a series of Men’s fashion events to take place in Paris through January 2021.
Dubbed Louis Vuitton: Walk in the Park, the public experiences – physical and digital – expand on existing concepts and icons conceived for the House by Men’s Artistic Director Virgil Abloh. Rooted in the inclusive values at the heart of his work, the happenings are an expression of the mutual connectivity that exists between the designer and his community. A Temporary Residency on Rue du Pont Neuf invites visitors to discover the iconic sneakers and accessories covering Men’s collections from Spring-Summer 2019 to Spring-Summer 2021, coinciding with the latter’s release. The temporary residency offers a rare chance to obtain reissues and new limited-edition takes on collectable sneakers, jewellery and sunglasses. At Louis Vuitton Maison Vendôme, an augmented reality experience developed for the Louis Vuitton app allows guests to interact with Zoooom with friends, the animated mascots envisioned by Virgil Abloh for the Spring-Summer 2021 show. The Paris events conclude with the presentation of the Louis Vuitton Fall-Winter 2021 Men’s collection on which more details will follow.
From 8-31 January 2021, Louis Vuitton hosts a public temporary space erected by its headquarters on Rue du Pont Neuf. The first chapter in Louis Vuitton: Walk in the Park – a month-long series of Menswear events in Paris – the space serves as a limited-edition store dedicated to the most iconic sneakers, jewellery and sunglasses created for the House by Men’s Artistic Director Virgil Abloh. Collector’s items in their own right, the chosen designs are continuously coveted by the global community formed by the artistic director since his arrival at Louis Vuitton. Expanding on the ongoing dialogue with his audience, Virgil Abloh invites visitors to experience House icons up close and immerse themselves in their creative evolution. Throughout the store, designs are color-coded in the nuances of the rainbow, a nod to the set of Virgil Abloh’s debut show for Louis Vuitton for Spring-Summer 2019.
For the first time, clients are given the opportunity to re-discover and obtain the iconic Louis Vuitton Men’s sneakers established under the artistic direction of Virgil Abloh. The temporary residency features a ‘Hall of Fame’ devoted to the five rarest and most exclusive editions of the trademark LV Trainer first introduced for Spring-Summer 2019 as well as broader retrospective of the LV Trainer through the seasons, marking a rare opportunity for collectors. From 8-15 January, the latest LV Trainer Upcycling from the Spring-Summer 2021 collection is available to purchase in five new collectible colorway, including an exclusive Paris colorway issued in a total of 95 pairs. True to the Upcycling Ideology conceived by Virgil Abloh as part of the SpringSummer 2021 collection, the new editions created for the Paris temporary residency are crafted entirely from upcycled LV Trainer material. The LV Ollie sneaker from the Spring-Summer 2021 collection will be on display in six colorways along with jewellery and sunglasses from the collection.