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We’ve Compiled All The Instagram-Worthy Spots in Gucci Garden For Your Convenience

Listen up, Gucci Gang. Alessandro Michele, the luxury brand’s creative director, just relaunched a definite must-see for every fashion-obsessed woman in Italy: the Gucci Garden.

Formerly known as Gucci Museo, the newly renovated museum is located inside the historic Palazzo della Mercanzia in Florence. Curated by critic Maria Luisa, the ultra chic three-floor gallery features a boutique with exclusive merchandise, a restaurant by three-Michelin-star chef Massimo Bottura, and even a cinema room.

Not only is a trip to Gucci Garden educational even for the fashion aficionado—it is, more importantly, Instagram-worthy.

Below, we’ve compiled our 7 favorite picturesque spots inside the museum.

1. Guccification Room

The first room inside the Garden is an exhibit of how the Double G logo has transformed through the years. For fashion inspiration, you can take photos of how the logo was used on both vintage and contemporary pieces.


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Be on the lookout for this quirky wall!


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2. De Rerum Natura

The second floor of the Gucci Garden explores Alessandro Michele’s affinity towards wildlife and gardens, which have always been an integral part of the Gucci narrative.


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We dare you not to fall in love with the floral-printed walls and clothes on display.


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3. Cosmorama

The sophisticated traveller is sure to enjoy this room dedicated to all things bags, suitcases, and luggage.


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4. The Boutique

If you’re looking for a stylish souvenir, then you’ve come to the right place. This bazaar-like store features Gucci Garden merchandise like shoes, bags, accessories, and ready-to-wear clothes that you will never find elsewhere.


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Don’t forget to enter the dressing room, where you can don all the clothes you wish you could have.



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5. Cinema da Camera

Now this is one unique experience. Guests can watch experimental films in this tiny, red-velvet tented auditorium.


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6. Walls, walls, and more walls.

This interactive art gallery features plenty of Instagrammable walls, no less.


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4. The powder room

Well, what did you expect? Of course Gucci would make sure that every corner of their museum is worthy of making it even to the most curated Instagram feeds. And yes, that includes the washroom.


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Tickets to the Gucci Garden sell at 8 euros each, but students are eligible to enter the museum at only 6 euros. In line with the luxury brand’s goal to preserve the country’s cultural heritage, half of the ticket proceeds will go to restoration projects throughout Florence. For more information, visit

Cover photo from @erzulie_and_rosen and @gucci on Instagram.