Zalora Enters The Live Streaming Scene And There’s So Much On Sale!

Southeast Asian e-commerce giant Zalora enters a new retail scene: Welcome Z-Live, their in-app live-streaming platform that changes the way you shop today. Z-Live allows the viewers to shop the best deals and products presented in the show, while actually watching show! This shoppable content format comes in the form of 5 new shows which all premiers this week. 

Brands and customers have never interacted this much before on Zalora! Live streaming offers that emotional layer to shopping, whether it be through entertainment, knowledge through shopping tips and tricks, or simply added impulse. Viewers and hosts get to communicate through the chatbox and with fun games and promos throughout the shows.

The five new shows represent the different segments of Zalora, anchored by celebrity hosts and special guests per episode. Janeena Chan, Chan, Angelique Manto, Joao Constancia, Kaila Estrada, and Richard Juan front the different debut shows.

Friends in Fashion

Featuring style experts and friends of Zalora, delve into the industry’s hot topics and trends while playing interactive games.

Style Challenge  

This express styling program makes fashion more fun and challenging! Through a series of tests and games, see if guests can bring the best looks with so little time.

Beauty Files

Skincare, makeup, fragrance—you name it! Audience gets to voice in their concerns through a Q&A!

Just for Kicks

Street culture takes the spotlight in a show that talks about sneakers, streetwear, and the hype-worthy pieces today.

Hot Sales

If there is something we love about Zalora, it’s the endless deals and promos! Flash sales come up throughout the show and better get them before they’re gone!

For more information and to watch the shows, download the Zalora app

Art by Raff Colmenar