Regina Troy Barrios

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50&Co x Joels Place

Here’s your sign to swing by <a href="https://www.instagram.com/joelsplaceph/" rel="noopener noreferrer" target="_blank">Joel’s Place</a> from October 28 to November 8 for the first pop-up ever of cult online bakery <a href="https://www.instagram.com/50andco.bakery/" rel="noopener noreferrer" target="_blank">50 &amp; Co</a>. (formerly 50 Shades of Dough). Come armed with a big appetite—and an even bigger tote bag. For a limited time, Trisha del Rosario’s beloved baked goods are taking over the Makati gourmet grocer’s shelves, giving fans a rare chance to stock up on all the fan favorites plus a few exclusives you won’t find anywhere else.Start with the cookies, because restraint is overrated. Build your own box of six or twelve from bestsellers like the Classic Chocolate Chip, Burnt Butter Chocolate Chip, and Nutella Chocolate Chip (₱1,695/dozen). There’s also a Mix Box if you can’t decide—or a chewy Oatmeal Date Cookie if you’re pretending to be virtuous.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17615359220071.jpg" style="width:900px" class="fr-fic fr-dib"/>These Oatmeal (left) and Burnt Butter Chocolate Chip Cookies will disappear faster than you planned | Photo: 50&amp;Co</div>Then there are the mochi muffins, which are soft, chewy, and dangerously addictive. The Black Sesame Mochi Muffin has long been a fan favorite, but the Matcha Mochi Muffin is a Joel’s Place exclusive, so consider that your limited-edition must-buy.For the savory crowd, 50 &amp; Co.’s empanadas come in irresistible combinations like Mushroom Lover, Ham &amp; Brie, and Artichoke &amp; Spinach (₱115 to ₱214 each). You’ll also want to pick up a box (or two) of their buttery Ensaymada (₱1,000 for six) and the Burnt Butter Cereal Polvoron, packed in a giftable glass jar that’s almost too pretty to open.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17615361753452.jpg" style="width:900px" class="fr-fic fr-dib"/>Chicken, Ham &amp; Brie, and Mushroom Empanadas with the thinnest shells and richest fillings | Photo: 50&amp;Co.</div><div> </div>But the real showstoppers? The cakes. From the nostalgic Coffee Crunch and Strawberry Shortcake to the decadent Classic Chocolate and Basque Cheesecake (₱2,150 to ₱3,300). They’re available ready-to-go in 6-inch sizes or by preorder in 9-inch—because good things come to those who plan ahead.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761536337825chocolate cake.jpg" style="width:900px" class="fr-fic fr-dib"/>The Classic Chocolate Cake of your dreams | Photo: 50&amp;Co.</div><div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17615363528843.jpg" style="width:900px" class="fr-fic fr-dib"/>This Coffee Crunch Cake and Strawberry Shortcake are worth skipping dinner for | Photo: 50&amp;Co.</div>Bread lovers can take home the Croissant Sourdough or Gluten-Free Sourdough (₱800 each), while sandwich fans can chase the rotating two-week sandwich lineup that changes every two weeks, from Shady Turkey and The Don to the Big Poppa and The Gobbler, all hefty, meaty, and deli-worthy.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761536386725sourdough.jpg" style="width:900px" class="fr-fic fr-dib"/>Sourdough: because simplicity done right is the purest luxury | Photo: 50&amp;Co.</div>Weekends are when things get especially sweet: look out for the Double Chocolate Brownies (a Joel’s Place exclusive), plus limited-run cakes like the Mocha Cake and Chocolate Ganache Cake.Everything’s baked in small batches, so when they say “while supplies last,” they mean it. <div>The <a href="https://www.instagram.com/50andco.bakery/" rel="noopener noreferrer" target="_blank">50 &amp; Co. Bakery</a> pop-up runs at <a href="https://www.instagram.com/joelsplaceph/" rel="noopener noreferrer" target="_blank">Joel’s Place</a>, The Proscenium, Rockwell, from October 28 to November 8. Go early, go hungry—and prepare to leave with more than you planned. For more sweet temptations, follow <a href="https://www.instagram.com/50andco.bakery/" rel="noopener noreferrer" target="_blank">@50andco.bakery</a> and <a href="https://www.instagram.com/joelsplaceph/" rel="noopener noreferrer" target="_blank">@joelsplaceph</a>.</div>

For the first time ever, cult favorite 50&amp;Co steps out of the virtual world and into Joel’s Place with a limited-time lineup of exclusive cookies, cakes, and desserts you won’t be able to get anywhere—or ever—again.

For the first time ever, cult favorite 50&Co steps out of the virtual world and into Joel’s Place with a limited-time lineup of exclusive cookies, cakes, and desserts you won’t be able to get anywhere—or ever—again.

Run, Don’t Walk: This Cult Online Bakery Finally Has A Pop-Up

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Run, Don’t Walk: This Cult Online Bakery Finally Has A Pop-Up

Troy Barrios

Published Oct 27, 2025 11:55 AM PHT

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