Negroni Week 2020 Goes Virtual But Don't Miss Out On The Fun!

It’s Negroni Week! From September 14 to 20, take part in a global event that celebrates the iconic Italian aperitif — and supports the bar industry hit hard by the pandemic.  

Like so many events scheduled for this year, the annual Negroni Week has been transformed into a fully virtual event. Traditionally a week-long affair that puts the spotlight on the classic Italian cocktail, this year’s celebrations makes a unique pivot by putting its focus on raising support for hospitality industry, especially the bar industry that’s been hard hit by the pandemic. 

What is a Negroni? 

But first, the basics. The negroni is a century-old classic cocktail first concocted in Florence. The story is that a Count Camilo Negroni asked his favorite bartender, Fosco Scarselli at the iconic Caffé Cassoni, to make him a stronger Americano. An Americano is a very simple cocktail made of Camapri, sweet vermouth and soda water garnished with a lemon twist. 

Scarselli replaced the soda water with a splash of gin, and the lemon twist with a slice of orange — and voila! The negroni was born. 

It’s a sophisticated drink — elegant, bittersweet, exhilirating. The Italians drink it as an aperitif before dinner, but in truth, the negroni is a drink that suits all seasons and can be enjoyed at any time of day. 

Negroni Week 

Launched in 2013 by Campari and Imbibe Magazine, Negroni Week is a celebration of the cocktail and a platform for raising money for charities worldwide. Since its inception, the event has raised $3 million for various charities all over the world. This year, it pivots to a digital format that support the bar industry. 

Here’s how to participate: 

1. Perfect your negroni-making skills at home. 

Mixologists all over the world have taken this classic recipe and created their own riffs, and you can follow their recipes by using the hashtag #NegroniWeek2020. Here's one we love:

2. Use quality ingredients to make good Negroni 

And take the opportunity to support workers in the local bar industry. Campari PH partnered with The Booze Shop and Boozy.ph to offer Campari at discounted prices until September 20. P150 of each bottle sold will be donated to selected local bartenders who have been affected by the pandemic. 

Take this opportunity to sample a selection of different styles of negroni, created by some of the best local bartenders. A great place to start is The Negroni Collection by The Spirits Library.

For more information about Negroni Week (and lots of recipes), please visit NegroniWeek.com