Giant US Chain Popeyes Opens In Manila To Satisfy Our Fried Chicken Obsession
When one talks about multinational fried chicken chains, Popeyes is acknowledged to be among the two top names in that ‘food pyramid’, so it’s great to know that Popeyes is officially here in the Philippines, now backed by an illustrious group who knows their food business inside out.
The first Popeyes restaurant in Manila offers new treats such as the hazelnut and white chocolate biscuits and Popeyes Spaghetti. Also available are: original honey biscuits, Cajun fries, and chicken tenders.
While the first Philippines branch, which carries the all-new global look, can be found at ArcoVia City along C5 in Pasig, plans are afoot so that, in a blink of an eye, we’ll have several Popeyes sprouting all over the metropolis. That’s really good news for fried chicken-loving Filipinos. I know for a fact that several among us make a beeline for Popeyes branches in the United States, or to the Singapore and Hong Kong franchises when they visit those Asian cities.
While Popeyes was founded in 1972, it was in 2008 when the franchise was renamed Popeyes Louisiana Kitchen to celebrate its New Orleans origins. As of 2018, there are 3,102 Popeyes Louisiana Kitchen restaurants worldwide. Popeyes is known for its chicken dishes that come either mild or spicy, Cajun rice and Cajun fries, and its French Quarter sandwich.
L-R: Naheem Khan of Restaurant Brands International (RBI) Asia Pacific, RBI Asia Pacific regional president Sami Siddiqui, U.S. ambassador to the Philippines Sung Kim, Kuya J Group chairman Lowell Yu, and Kuya J Group COO Gretz Rivera
It’s good to know that the Manila franchise offers some dishes that are being rolled out for the very first time. The Biscuits come with options of Honey, Hazelnut, or White Chocolate, making them not just sidings for the fried chicken, but sweet treats in their own right. Chicken Tenders are for those who favor white meat in their chicken dishes. And there are very attractive price points to make Popeyes a very viable, regular dining option.
On the day of the official launch, a school marching band was brought in to add a New Orleans Mardi Gras ambiance—and it was Bourbon Street-time right by the C5. A bevy of noted celebrities, media, and social media personalities made it a point to drop by and show their support for this newest ‘baby’ in our local dining scene.
Popeyes head of marketing Benjamin Klitus and Popeyes COO Rami Chahwan
Popeyes Louisiana Kitchen is a project of the Kuya J Food Group, and it’s a welcome entry into the market. If you’re super eager and can’t wait for branches to open in your neighborhood, head to ArcoVia to see and taste what many already know. Unsolicited, Hollywood personalities and celebrity chefs often tweet and post about how much they love Popeyes. It’s good to know we now don’t have to wait for that next trip abroad to load up on the fried chicken.
See more photos of the opening of Popeyes on the gallery below:
Follow @popeyesph on Instagram and Popeyes Philippines on Facebook