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Ippudo Is Celebrating Their 33rd Anniversary With A Limited Edition Ramen—For Free, If You're Lucky!

It's a historic recipe that feeds and satisfies both stomach and mind. Noodle slurpers, soup sippers, and overall ramen lovers, meet Ippudo's one and only Zero Ramen.

Learn the story behind the game-chaging ramen and best of all, how you can get a taste of it yourself right here in Manila.

 

 

By now, practically anyone who's enjoyed a steaming, aromatic bowl of ramen up to the very last spoonful can appreciate the art and science behind one of Japan's most famous edible exports. 

 

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It's certainly not just an Instagrammable bowl of noodles topped off with pretty slivers of colorful ingredients and a savory slice of protein; a thorough process of concocting, tasting, and testing is the basis of every unique broth there is, while noodles are carefully handmade and processed, and meat marinated to perfection. 

No one knows this ramen-making business better than Shigemi Kawahara, the Fukuoka-based entrepreneur behind world-famous ramen brand, Ippudo. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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His is a name you must include in your food vocabulary if you've ever sat down at an Ippudo branch and left with an appetite fulfilled. The creative mind was, after all, responsible for making ramen the huge deal that it is today.

 

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See, more than 30 years ago, Shigemi introduced a dish he had been toiling over for weeks on end. The light, tonkotsu-based soup paired with classic Hakata-style noodles, slow-cooked salted pork chashu, green onions, ajikikurage (black mushroom), and sesame seeds was his way of re-inventing the centuries-old creation and making it palatable to the more discerning Japanese diner.

 

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It was a hit, and so was Ippudo.

The memorable soup was eventually named Zero Ramen, symbolizing its status as Shigemi and Ippudo's claim to fame, their "episode zero." 

 

 

Now, for Ippudo's 33rd anniversary (and Ippudo Philippines' 4th), the ramen is making its way to Philippine shores for the very first time, all with the intention to allow Filipino diners to experience the recipe that started it all. If you're lucky, you may even get to sample the dish for free.

 

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Here's how that'll work:

  • On October 16—Ippudo's actual anniversary—Ippudo Philippines is giving away 330 bowls of Zero Ramen to the first 330 customers that line up at the Ippudo Manila branch at SM Megamall. You can start lining up as early as 11am. 
  • Should you miss this opportunity, worry not! Ippudo Philippines will be serving 33 bowls, daily, of Zero Ramen for 33 days after that for P290. Note that this will also be on a first come-first serve basis. Try your luck at Ippudo branches located in SM Megamall, Mall of Asia, Ayala Malls Vertis North, and Powerplant Mall from October 17 to November 18. 

 

 

We've no doubt that hundreds of ramen loveres like yourself are going to turn up to the (likely) once in a lifetime event, so make sure you show up and secure a spot for you and your family or friends!

The wait will be worth it.

Take it from us who got to sample the tasy treat ourselves. With a broth light enough to enjoy till the end, pork portions that are the ideal ration of fatty goodness and meaty tenderness, chewy mushrooms that add texture, green onions kick, and noodles that make you smack your lips in yumminess, Ramen Zero is absolutely oh-so-worth it.