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NEW: Ice Cream Becomes Pleasurable Ritual With Magnum Pints

Here's why this indulgent Belgian chocolate ice cream is carefully #MadetoBeBroken

As we shelter at home, we're all trying to find small pleasures to indulge in to escape reality for just a little while. Bingeing on the latest Netflix show, getting lost in a good book, or even just taking a stretch break after a long meeting — these are the little things we treat ourselves to while we try to stay safe at home. 


One of our favorite ways to make me-time even more pleasurable is to dig into a pint of ice cream, so we’re glad to discover the new Magnum Pints which lets you experience the fun of their iconic ice cream bars but in a tub. This is how it works: every tub comes with a thick, made-to-be-broken layer of Belgian chocolate lining all its sides from top to bottom. Inside this chocolatey shell is smooth, Madagascar vanilla ice cream, and shards of even more Belgian chocolate. 



Get cozy on your favorite couch with a pint of ice cream | Magnum
Crunch and creaminess, a multisensorial experience | Magnum


The combination of crunch, creaminess, and icy sweetness makes for the perfect opportunity to create a pleasurable ritual out of eating this ice cream. And this is why Magnum Pints are #MadetoBeBroken.


1. WAIT. Allow your Magnum Pint to thaw for three to five minutes.

2. CRACK. Squeeze the pack on either side and smash your spoon through the top. Hear that satisfying crack of the thick Belgian chocolate shell that envelops the velvety vanilla ice cream. Smell the aroma of that yummy Belgian chocolate.

3. INDULGE. Mix the chocolate shards with the vanilla ice cream and enjoy this simple pleasure. You deserve it!  



Available in three flavors: Classic, Almond and White. | Magnum

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Magnum Pint's #MadetoBeBroken comes in three flavors: Classic, Almond and White, available in leading supermarkets and convenience stores nationwide.  For more information, visit the Magnum Philippines Facebook page.