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Make Your Calories Count This World Doughnut Day At Cello’s

Cello’s Doughnuts finally opened a branch far away from the maddening traffic that is Katipunan Avenue, and just in time for World Doughnut Day this Friday, June 1!



It's been a few years since Cello’s branched out their brand, but just three weeks ago they opened their Shangri-La Plaza Mall branch right beside Gino's Pizza on the 5th floor of the Main Wing.

The brightly-lit store imbibes the homey feel their doughnuts bring to your palate. Their flavors are familiar and straightforward because the owners, Jutes and Cello Templo, believe that doughnuts aren’t meant to confuse, but to comfort. So nothing fancy, just pure hole-some goodness. 

And as any good businesses go, they've added new treats to their tasty menu.


Dirty Chocolate


The Dirty Chocolate is a unique doughnut as it’s slathered with rich cream cheese and covered with what they endearingly call chocolate soil, which is really more chocolate than anything else. It’s not too sweet so it hits the right spot for people who want a tame dessert after a heavy meal.


Crème Brulée


They also have the Crème Brulée doughnut filled with homemade cookies ‘n cream ice cream that go oddly well together. The toasted shell is just perfect with the softness of the ice cream. Doesn’t this snack remind you of a childhood treat from manong sorbetero? Comfort food indeed.




Another tempting new item is the Cruller. It’s twisted dough that has a light, airy center. This Nutella variant is dangerously delicious and is a candidate to be your next cheat-day treat! (Tip: Best eaten warm. If you’re thinking about getting a cruller, order it first as it takes 10 minutes to make just for you!) 

All these tasty treats will make you thirsty, but luckily it’s not just doughnuts that take the lead at Cello’s. They’ve got the perfect pairing to any doughnut—coffee. Their beans are specially roasted by EDSA Beverage Design Group for all their stores.


Affogato with Milk Ice Cream


This Affogato number is to die for. The secret? They use a homemade milk ice cream instead of vanilla. The bad news is, you can’t order this flavor without the coffee. But on the upside, they offer other homemade ice cream flavors that you can order per scoop. Yay!


Photos by Chris Clemente