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Bored & Hungry Opens First Store In Asia 

America's juiciest smash burgers are here to stay! 

Article (news)

Metro.Style Team

<p>Keep your eyes peeled for the mutant ape, next time you’re at <a href="https://www.instagram.com/thegridfoodmarket/" target="_blank">The Grid Food Market</a> at the Power Plant Mall. Spot it and you’ll know you’re near the hottest burgers in town. Yes, we mean <a href="https://www.instagram.com/borednhungry_ph/" target="_blank">Bored &amp; Hungry</a>, which opened it’s first permanent brick-and-mortar store on March 10. We’re thrilled that they picked Manila for their first permanent outlet in Asia.</p><div><br/></div><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CpkFaZ-g9Du/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/reel/CpkFaZ-g9Du/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 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translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/CpkFaZ-g9Du/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Bored &amp; Hungry Manila (@borednhungry_ph)</a></div></div></blockquote> </div><div><br/></div><br/><div><br/></div><p>Bored &amp; Hungry, which was dubbed the <a href="https://houston.eater.com/2022/7/29/23283685/bun-bs-trill-burgers-houston-best-in-america-good-morning-america#:~:text=Share%20this%20story&amp;text=After%20beating%20out%20Burger%2DChan,the%20best%20burger%20in%20America." target="_blank">best burger in America for 2022</a> in <a href="https://www.goodmorningamerica.com/" target="_blank">Good Morning America</a>&#x27;s &#x27;United States of Burgers&#x27; competition, started as a 90-day pop up burger store in Long Beach, California. The brainchild of Houston rapper <a href="https://www.instagram.com/bunb/?hl=en" target="_blank">Bun B</a>, with Andy Nguyen and Nick Scurfield, it was a pioneer in integrating NTCs into the restaurant business, bringing real life experience to the web3 community, allowing buyers to pay with cryptocurrency. Other payment options, including cash and credit cards, are allowed as well. </p><div><br/></div><div style="text-align:center"><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/ChoYP_JOMJe/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"> <a href="https://www.instagram.com/p/ChoYP_JOMJe/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"> <div style="display:flex;flex-direction:row;align-items:center"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div> <div style="display:block;height:50px;margin:0 auto 12px;width:50px"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 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519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top:8px"> <div style="color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div> <div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div> <div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div> <div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"> <div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div> <div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"> <div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div> <div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div> <div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div> <div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div> <div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/ChoYP_JOMJe/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Bored &amp; Hungry (@justborednhungry)</a></div></div></blockquote> </div><div><br/></div><br/><div><br/></div><p>And of course, NFTs are integrated in the branding — hence the kitschy digital art inspired by the Bored Ape Yacht Club (BAYC), a huge NFT collection that went viral due to the high-profile purchases of celebrities like Serena Williams, Snoop Dogg and Justin Bieber. </p><div><br/></div><p>But Bored &amp; Hungry didn’t get so famous just because of its branding or associations with the NFT-verse. Its burgers are insanely good. The menu in the Manila store features the <strong>Bored OG Burger,</strong> a sensational juicy burger made with two smashed beef patties, melted American cheddar, sweet caramelized onions, crisp pickles and the B&amp;H secret sauce sandwiches between potato buns that absorb the flavorful juices to a yum. Order with a side of fries seasoned with salt and pepper. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img loading="lazy" src="https://assets-metrostyle.abs-cbn.com/prod/metrostyle/attachments/fbd8767d-ab20-4d63-b581-08a0ddac9d2a_07 from ching dee.jpg" style="width:950px" class="fr-fic fr-dib" alt=""/><span class="fr-inner" style="text-align:left">The Bored OG Burger <span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none"><em> Ching Dee   </em></span></span></span></span></div><p>Bored &amp; Hungry is brought in by the <a href="https://www.instagram.com/tastelessfoodgroup/" target="_blank">Tasteless Food Group</a>, the restaurant group behind some of our favorite concepts in the metro, including <a href="https://www.instagram.com/thegridfoodmarket/" target="_blank">The Grid Food Market</a>, <a href="https://www.instagram.com/thegridfoodmarket/" target="_blank">Your Local</a>, and <a href="https://www.instagram.com/poisondoughnuts/" target="_blank">Poison Doughnuts</a>. They first brought Bored &amp; Hungry to Manila for a pop up in November 2022. It was such a success that a second pop up was held from December 26, 2022 to January 26, 2023. </p><div><br/></div><p>The menu is admittedly rather limited for now, but we’re hoping for a larger selection in the future! </p><div><br/></div><div><br/></div><div><strong>Related Story: </strong><a href="/food/features/parasite-s-steak-ram-don-is-at-the-grid-food-marke/24139" target="_blank" rel="noopener noreferrer">Parasite&#x27;s Steak Ram-Don Gets Even More Extra At Gochu Gang This Weekend</a></div><div><em><strong>Bored &amp; Hungry. </strong>IG: <a href="https://www.instagram.com/borednhungry_ph/" target="_blank">@borednhungry_ph</a> | Address: Stall 7, <a href="https://thegridfoodmarket.com/" target="_blank">The Grid Food Market</a>, Power Plant Mall. </em></div><div><br/></div><div><br/></div><script async="" src="//www.instagram.com/embed.js"></script>