Shake Shack Opens At Greenbelt 5 On October 27
New York's iconic burger stand makes it to Makati
Shake Shack, New York’s iconic fast casual concept restaurant, will be opening its third Philippine branch in Greenbelt on October 27.
It will be the first Shack to feature Filipiniana elements throughout its design, created in collaboration with local designers to make the Greenbelt branch a distinct community gathering place.
Inspired by the texture and lightness of the Philippine handwoven mat or banig, natural materials such as rattan and timber afford a rhythmical pattern to the space. A feature element of this Shack is its pendant lamps, handcrafted and handwoven out of Arurog vine by Hacienda Crafts. Composed of a group of weavers (mostly women!) and artisans based in Negros Island with a mission to provide sustainable livelihood to the Negrenses, Hacienda Crafts utilizes materials sourced from local communities and provides training for its weavers. They continue to uphold the value of traditional arts and crafts as they incorporate utilitarian crafts like basket making, fishnet weaving, loom weaving and welding into their creative designs, available both here and abroad.
There is also an adequate al fresco space that seamlessly integrates the indoors with the outdoors, offering a quick respite from the bustle of the city.
Shake Shack has always been a fun and lively community gathering place with widespread appeal. What began as a philanthropic hotdog cart in Madison Square Park back in 2001, has grown into a global community of like-minded purveyors who place deep care and thought in doing social good. In Manila, Shake Shack has kicked off its Share the Shack campaign earlier this year which aims to inspire Filipinos through good food and the Filipino shared value of bayanihan in this time of the pandemic.
From October 27 to November 2, every purchase of a Chick’n Shack at Shake Shack Greenbelt will contribute a P100 donation towards Ayala Foundation’s “Your Support, Their Future,” a campaign to benefit Filipino students affected by Covid-19 by providing internet access allowance for a year. The beneficiaries will include 500 elementary and high school students from Metro Manila, Batangas, Palawan, Cavite and Mindoro, all of whom are currently supported by the Ayala Foundation.
Opening Weekend Treats
Stay in or dine out, Shack’s got your back! From October 27 to November 2, have your Shack faves delivered for free via Grabfood for a minimum spend of P1,000. The first 100 who order via the app on Oct 27 will also get a Shack Box of exclusive Shack Greenbelt swags fitting for any quaroutine. Already in Greenbelt? The first 50 guests to swing by the Shack on opening day for dine in or takeaway will receive free Shack shades, Shack2O & Auro Chocolate Bars. Be the first guest at the Shack and get a year’s supply of their signature Concretes from Shack Greenbelt – yes! free for every monthly visit.
“Shake it Makati” – The Shack Clap Challenge
From October 16 to 23, clap and cheer your way to win Shake Shack goods! Snap a 1-minute clip of yourself performing the original Shack Clap, and your own creative remix. Upload it on Shake Shack’s Facebook page together with a short caption on what makes you the Ultimate Shack fan. Don’t forget to wear something green! One ultimate Shack fan will win a P1,000 Shack gift card, Shack merch and a once-in- a-lifetime opportunity to perform the winning Shack Clap remix at the opening together with the Shackfam! Additionally, five Shack clap challengers will get to take home some Burger Icon tees, plus all winning Shack Clap videos will be featured in Shake Shack’s social media pages. Follow @shakeshackph on Facebook for more details.
To find out more on how to join the Shack Clap challenge and be updated on the latest news about Shake Shack, follow @shakeshackph and @ssilifeph on Instagram and Facebook and @shakeshack_ph on Twitter.