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Marian Rivera and Nuwhite founder Maureen Estrada announce Glow for 200 finale. Handout

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Josh Mercado

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777079779307image1.jpeg" style="width:960px" class="fr-fic fr-dib" alt="Marian Rivera and Nuwhite founder Maureen Estrada announce Glow for 200 finale. Handout"/>Marian Rivera and Nuwhite founder Maureen Estrada announce Glow for 200 finale. Handout</div>For years, “whitening” dominated the local beauty conversation. Now, celebrities like Marian Rivera are helping shift the narrative — one that leans less on shade and more on self-care, confidence, and science-backed choices.Rivera, whose long-standing relationship with Nuwhite reflects shared values of consistency, self-care, and confidence.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial" id="isPasted"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>“Ang ganda kasi ng campaign nila: love yourself, take care of yourself. Para sa akin, ’yun ‘yung totoong empowerment kapag totoo ka sa sarili mo,” Rivera shared.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>Her statement aligns with the concept of Glow for 200, a nationwide campaign that connects Nuwhite&#x27;s product philosophy to real-life experiences, emphasizing confidence and strength through self-acceptance and consistent self-care.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>Rivera exemplifies the modern Pinay approach to beauty and lifestyle, emphasizing the importance of everyday routines and intentional choices to build confidence.As the first Filipino brand to offer 200mg S-Acetyl Glutathione, Nuwhite has established itself as a category pioneer in the Philippine beauty and wellness industry since its 2019 launch. This move has since reshaped the local glutathione market.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial" id="isPasted"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>At a time when S-Acetyl Glutathione was still relatively unknown in the Philippines, Nuwhite saw a need in the market. Under the leadership of CEO Maureen Estrada, the company made significant investments in research and development before launching what is now known as a more advanced and bioavailable form of glutathione.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>“Before Nuwhite, S-Acetyl Glutathione was not widely known locally. We saw an opportunity to elevate the standard and bring a more refined option to the market,” Estrada shared.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>Following its launch, the category began to develop. Several brands have entered the industry with identical formulations to meet growing demand. Despite this, Nuwhite remains the original Filipino brand to launch 200mg S-Acetyl Glutathione, cementing its reputation as an early mover in the market.<br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/><br style="color:rgb(34, 34, 34);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"/>Building on its innovation, the beauty company launched Glow for 200 in March 2025. The campaign drew over 200 Filipino participants, who shared experiences of confidence, self-care, and progress. Eight finalists were chosen as monthly Glow Ambassadors: Khate Mendoza, Erica Calimag, Leiren Lim Canceran, Mikko Abelardo, Ria de Guzman, Nathalie Pascual, Karen Dawn Revolledo, and Rose Mae Daga.They now advance to the final stage, leading up to the Glow for 200 Grand Finale on May 22, where one ultimate glow ambassador will be announced, marking the culmination of this year-long campaign.

Beauty in the Philippines has long been tied to whitening — but brands like Nuwhite, backed by Marian Rivera, are reframing the conversation around science, self-care, and confidence.

Beauty in the Philippines has long been tied to whitening — but brands like Nuwhite, backed by Marian Rivera, are reframing the conversation around science, self-care, and confidence.

Marian Rivera champions confidence and care beyond whitening

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Marian Rivera champions confidence and care beyond whitening

Josh Mercado

Published April 25, 2026 09:19 AM PHT

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Updated April 29, 2026 05:04 PM PHT

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