John Randolph Manucom

Article (news)

Saludad Socials PHINMA Properties

<p>On October 18, Bacolod came alive once again with the rhythm of drums and a sea of smiling faces for the <strong>MassKara Festival 202</strong>5. Building on the magic of previous years, this year’s celebration stood out for blending the city’s signature joy with a new kind of lifestyle vision.</p><p><strong>Saludad Socials</strong>, hosted by <strong>PHINMA Properties</strong>, redefined the weekend’s classic festivities into an elevated and future-facing experience that celebrated and carried forward what Bacolod does best: turning community, creativity, and culture into pure inspiration.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200017614Mar 101.png" style="width:1000px" class="fr-fic fr-dib"/><span class="fr-inner">Families and young creatives enjoyed a day of hands-on fun at the Saludad Socials art corner, where color and imagination brought Bacolod’s joyful spirit to life.</span></span></span></div><p>Held within the masterplanned grounds of Saludad, PHINMA Properties’ much-anticipated township in the region, the expansive event captured the pulse of Bacolod. First, guests were welcomed to a lively showcase of local craftsmanship and connection, including: piaya pressing and artisan demos, wine-and-paint sessions under open skies, and creative workshops that brought families together. Each corner reflected the essence of Bacolod’s warm and welcoming expressiveness.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200189695MAR07720.jpg" style="width:1000px" class="fr-fic fr-dib"/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200201135MAR07850.jpg" style="width:1000px" class="fr-fic fr-dib"/><span class="fr-inner">A closer look at the Saludad scale model reveals how thoughtful design and open spaces will shape Bacolod’s next destination for living and leisure.</span></span></span></div><div><strong>Where culture meets community</strong></div><p>What stood out about Saludad Socials was how it offered a glimpse into the city’s future as a cultural hub. Developed in partnership with Bacolod-based <strong>J</strong><strong>EPP Real Estate Co</strong><strong>.</strong> and masterplanned by <strong>Royal Pineda+</strong>, Saludad by PHINMA Properties represents a collaboration that is both rooted in the city’s heritage as well as branching out towards a fruitful tomorrow. From the township’s design philosophy to the festival’s curated experiences, every detail was crafted to honor Bacolod traditions while embracing the vision of evolving into a global gathering place.</p><p>With Saludad being built, according to its developers, around “the optimism, warmth, and togetherness Bacolod is known for,” it’s easy to see how Saludad Socials was able to give Bacolodnons a space that feels both familiar and forward-looking, perfectly balancing tradition with possibility.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200252753MAR08446.jpg" style="width:1000px" class="fr-fic fr-dib"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200264634MAR08463.jpg" style="width:1000px" class="fr-fic fr-dib"/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200277794MAR08776.jpg" style="width:1000px" class="fr-fic fr-dib"/><span class="fr-inner">Guests explored the township’s vision of a people-centered approach to community building. They connected over play, the arts, and food.</span></span></span></div><p>Examples of that balance were apparent in the social experiences. On one hand, the traditional Bacolodnon spirit of coming together over play, creativity, and food was central to each activity offered at Saludad Socials. At the same time, a contemporary edge emerged through its chic, design-conscious layout, interactive installations, and lively atmosphere powered by dynamic DJ sets. Together, these elements offered a vivid reminder that Bacolod’s artistry moves seamlessly between heritage and modernity.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200375234MAR08596.jpg" style="width:1000px" class="fr-fic fr-dib"/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200391353MAR08908.jpg" style="width:1000px" class="fr-fic fr-dib"/><span class="fr-inner">Bright lights, music, and energy: Saludad Socials wrapped up on a high note with beats that carried the rhythm of Bacolod’s celebration of life.</span></span></span></div><div><br/></div><div><strong>A new destination for Bacolod’s next chapter</strong></div><p>Beyond the festivities, Saludad Socials offered a first look at the township itself. Designed as a space where living, learning, and leisure coexist seamlessly, Saludad will soon feature anchors like the mid-rise condominiums at Maayo Terraces, residential lots at Likha Estates, Southwestern University PHINMA, and TRYP by Wyndham Hotel. The development therefore positions itself as the heart of Bacolod’s next chapter. One that celebrates local pride while embracing the city’s contribution to the global community.</p><p>The township’s layout turns Bacolod into the walkable city one dreams, emphasizing open spaces, shaded sidewalks, and lush, shared areas that invite connection. While Bacolodnons are already known the country over to be the embodiment of joy, creativity, and warmth, the township amplifies and elevates these qualities on a grander scale. Guests of Saludad Socials saw this first-hand as they explored the festival grounds, experiencing the comfort and community incorporated into the township’s design.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761200420355MAR07580.jpg" style="width:1000px" class="fr-fic fr-dib"/></div><div><br/></div><div><strong>Celebrating the Bacolod way of joy</strong></div><p>Despite the rain, the festival lights shimmered over Saludad, illuminating MassKara’s bright hues and painted faces while capturing the energy of a new era of local community.</p><p>Saludad Socials reminded everyone that Bacolod’s beauty lies in its joyful balance of heritage and progress. Through thoughtful initiatives like this, PHINMA Properties is helping to shape spaces where the celebration of culture grows alongside the community’s vision of what they desire for themselves, their families, and generations to come.</p><div><br/></div><div><iframe src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F633153632525561%2F&amp;show_text=false&amp;width=380&amp;t=0" width="380" height="476" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><p>The rain couldn’t dampen the festivities, which were marked by the trademark warmth of the Bacolod community. </p><div><em>To learn more about Saludad and stay updated on upcoming community events, visit their </em><a href="https://phinmaproperties.com/saludad-township/" rel="noopener noreferrer" target="_blank"><em>website</em></a><em> and follow </em><a href="https://www.facebook.com/SaludadOfficial" rel="noopener noreferrer" target="_blank"><em>Saludad Facebook </em></a><em>and </em><a href="http://instagram.com/saludadofficial" rel="noopener noreferrer" target="_blank"><em>Instagram</em></a><em>. Discover how Saludad continues to celebrate Bacolod’s spirit of creativity, connection, and joy both online and in the community it calls home.</em></div><div><br/></div><div><em>Photo courtesy of </em><a href="https://www.facebook.com/SaludadOfficial" rel="noopener noreferrer" target="_blank"><em>Saludad Facebook Page</em></a></div>

<p>At the height of the 2025 MassKara Festival, PHINMA Properties introduced Saludad Socials—a weekend of art, music, and connection that reflected Bacolod’s joyful culture while unveiling its newest township, Saludad</p>

At the height of the 2025 MassKara Festival, PHINMA Properties introduced Saludad Socials—a weekend of art, music, and connection that reflected Bacolod’s joyful culture while unveiling its newest township, Saludad

The Bacolod Way of Joy: How Culture and Community Inspire Saludad Township by PHINMA Properties

People

Fashion

Beauty

Wellness

Travel

Culture

Living

Food

Weddings

Living

The Bacolod Way of Joy: How Culture and Community Inspire Saludad Township by PHINMA Properties

Metro.Style

Published October 23, 2025 05:27 PM PHT

Read More:

Bacolod

MassKara Festival 2025

PHINMA Properties

Saludad Township

Saludad Socials

Bacolod real estate

Bacolod lifestyle

Bacolod community

Bacolod culture

Bacolod property development

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

Metro.Style is your go-to destination for all things chic and stylish—featuring the latest in fashion, beauty, lifestyle, celebrity news, and inspiring stories. It's your curated guide to living your best life.

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.