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Discover The World Of An Iconic Fashion Brand Through Chez Maison Valentino

Illustrator Joanna Avillez gives life to the Palazzo Mignanelli through an interactive experience


In a fanciful re-imagining of Valentino’s Palazzo Mignanelli, illustrator Joanna Avillez gives the house of fashion a spirited, whimsical take.  Through her line drawings and occasional but strategic use of color, the Palazzo Mignanelli, Valentino’s headquarters since 1967, comes to life through an interactive experience. 







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From the Nobility to Fashion


Originally built in 1575 for Count Girolamo Gabrielli, the building has seen ownership by various figures, from Mignanelli family, to the Holy See.  Since Valentino made it its Roman headquarters in 1967, it remains the hub of its activities to this day.  Having witnessed numerous haute couture and prêt-a-porter collections created by Valentino Garavani until 2008, the Palazzo has become a host to all manner of Valentino historical archives and activities related to the brand, including fashion shows and creative collaborations, now envisioned by the fashion house’s creative director, Pierpaolo Piciolli.












Take a tour of the Palazzo Mignanelli through the stylized illustrations of accomplished artist and Rhode Island School of Design and The School of Visual Arts-alumna, Joanna Avillez:




For the full interactive experience, visit Chez Maison Valentino.


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