Discover The World Of An Iconic Fashion Brand Through Chez Maison Valentino
Illustrator Joanna Avillez gives life to the Palazzo Mignanelli through an interactive experience
In a fanciful re-imagining of Valentino’s Palazzo Mignanelli, illustrator Joanna Avillez gives the house of fashion a spirited, whimsical take. Through her line drawings and occasional but strategic use of color, the Palazzo Mignanelli, Valentino’s headquarters since 1967, comes to life through an interactive experience.
From the Nobility to Fashion
Originally built in 1575 for Count Girolamo Gabrielli, the building has seen ownership by various figures, from Mignanelli family, to the Holy See. Since Valentino made it its Roman headquarters in 1967, it remains the hub of its activities to this day. Having witnessed numerous haute couture and prêt-a-porter collections created by Valentino Garavani until 2008, the Palazzo has become a host to all manner of Valentino historical archives and activities related to the brand, including fashion shows and creative collaborations, now envisioned by the fashion house’s creative director, Pierpaolo Piciolli.
Take a tour of the Palazzo Mignanelli through the stylized illustrations of accomplished artist and Rhode Island School of Design and The School of Visual Arts-alumna, Joanna Avillez:
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Pierpaolo Piccolli's Office
The first stop in this interactive tour of the Pallazzo Mignanelli is current Valentino creative director, Pierpaolo Picolli's office where one can shop the outfit he wears, as well as have an in depth look at the highlights of his tenure. Some of these are the 2017 Spring/Summer collection with Zandra Rhodes, Naomi Campbell's return to the Valentino runway during Paris Fashion Week 2019, his commentary on inclusivity for the Business of Fashion and his acceptance of the CFDA Women's Designer of the Year Award.
Photo Credit: @maisonvalentino
The Hall of Fame
The online experience shows celebrities who have been adorned by Valentino's most iconic red carpet looks. From Lady Gaga to Joan Collins and Lizzo, feast your eyes on the looks that have made headlines through the years.
Photo Credit: @maisonvalentino
The Maison Collections
Have a look at the Valentino archives from 2016 to the present in The Maison Collections.
Photo Credit: @maisonvalentino
Cinema
In the cinema, watch a selection of films curated by Pierpaolo Piccolli, in collaboration with Mubi. They are The Piano, Le Notte, Yesterday, Today and Tomorrow, In the Mood For Love, Central Station.
Photo Credit: @maisonvalentino
Cinema
Photo Credit: @maisonvalentino
Cinema
Photo Credit: @maisonvalentino
Coffee Delivery
Joanna Avillez captures the inner workings of the Palazzo with her charming illustrations, down to the coffee delivery service.
Photo Credit: @maisonvalentino
Tourists at the Entrance of the Palazzo
A popular photo op for tourists, Joanna Avillez includes the ubiquitous fashionista on a journey to the Palazzo. In this illustration, a pair of them are trying to have a photo with the whole building in the frame.
Photo Credit: @maisonvalentino
The Chez Maison Store
The tour includes a visit to the Chez Maison store where you can make an online purchase of the Chez Maison limited edition collab merchandise. Shirts and hoodies with illustrations by Joanna Avillez are up for grabs here.
Photo Credit: @maisonvalentino
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