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This Well-Loved Filipino Furniture Brand Just Launched A New Collection Of Stylish Storage Furniture Pieces

So you've got flatware, bar glasses, books, jewels, shoes, irreplaceable mementos, or even—yes—clutter to store. 

But where do you put them in your sophisticated and stylish abode that's home to only the prettiest pieces of furniture that fulfill your aesthetic and functional needs? Certainly your things aren't going to go on artless stainless steel racks or into a visibly dated aparador that doesn't quite match your home's décor. 

It's a dilemma tasteful homeowners have encountered at least once in their lives, but this time, a trusted local furniture brand offers elegant solutions that please trained eyes and discerning palates while being straightforwardly utilitarian.


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Enter Philux's Maxwell collection that's all about giving you a safe place to store practical and sentimental knick knacks alike in pieces that are worthy of attention themselves.

As a brand with almost four decades of craftsmanship behind it, Philux has mastered the needs of the Filipino home and perfected the use of organic materials, color combinations, versatility, and original designs in products that fit into any setting. 

The Maxwell collection is yet another reflection of this expertise and a response to people's need for a function-meets-fashion line. While every piece in the collection has a story to tell and a purpose to fulfill, here are our top three picks and share why they would be a great addition to any home. 


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Bar cabinet in walnut

As Filipino homeowners have increasingly preferred fashion-forward homes, design-wise, with varied features and amenities, it comes to no surprise that Philux now has a bar cabinet for a complete set of bar paraphernalia. A staple in man caves (or at times, an element found even in a home ruled by a woman, too!), it's a handsome piece to have on hand and one that'll definitely come in handy for spontaneous sessions with friends on a Friday night, not to mention that it'll make a great gift for upcoming Father's Day for dads into decorating their personal spaces. 


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The two-door media storage with rattan matting

We're in love with this piece as it rides on the enduring home design trend of bringing the outdoors indoors, or, that is, incorporating organic elements into inside spaces. The rattan matting, paired with a brass finish, isn't just fresh and contemporary, it is distinctly Filipino, too. 


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Armoirie in walnut

Just because a piece of furniture is inside your room and isn't seen by guests often (or never seen at all) doesn't mean it has to be dull and devoid of pretty details. Check out this armoirie that's sure to spruce up your wardrobe not only by storing your most fashionable finds, but by being a conversation piece in itself. We're especially a fan of this piece's size as it appeals to the design sensibilities of more and more Filipinos who choose to live in high-rise residences or have made them their halfway home; though not necessarily their main residence, it would still be pretty awesome if they were as beautiful as them!


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The Maxwell Collection launch staged this month with Philux sisters COO Stephanie Kienle-Gonzalez and head designer Jessica Kienle-Maxwell and their mother Zelda Kienle leading the festivities. The event was attended by the metro's well-heeled including designer Lulu Tan Gan, Lizzie Zobel, Metro Channel host Tim Yap and his husband Javi Martinez Pardo, Singaporean ambassador Gerard Ho Wei Hong, Chris Tiu and his wife Clarisse, Anton Huang, and Mia Arcenas Branellec, among many others. 


Tim Yap, Jesse and Jessica Kienle-Maxwell, Stephanie Kienle-Gonzalez, and Javi Martinez Pardo


Singaporean Ambassador Gerard Ho Wei Hong and Doris Magsaysay Ho


Sam and Isabel Lozano


Patricia Ramos and Christine Dychiao


Lulu Tan Gan


Jessica Kienle-Maxwell, Lizzie Zobel, and Stephanie Kienle-Gonzalez


Chris and Clarisse Tiu


Photos courtesy of Philux