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It's Happening! A Taco Bell Hotel Is Opening And It's A Dream Come True

The taco-obsessed now have a place to call their own.

Taco Bell—the American fast food chain beloved by chalupa-eaters from all over the world—is gearing up to open its very own hotel in August and it's literally what everyone might imagine it to be.


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Aptly named The Bell: A Taco Bell Hotel and Resort, the property is snugly nestled in Palm Springs, California, not far from where the chain's founder, Glen Bell, opened his first food venture in San Bernardino in the late 1940s.

It's all in line with Taco Bell's signature style of stunt marketing where they provide their super loyal, super intense fanbase with immersive experiences that go well beyond the realm of food (i.e.: they've teamed up with Forever 21 in the past to create a Taco Bell-inspired collection, opened up selected branches as registered wedding venues, and have sold all sorts of merchandise for fans to declare their love of Bell products loud and proud, to name a few). 

But by far, the "taco-asis," as the hotel has been dubbed, is the most large-scale, awe-inspiring project Taco Bell has ever launched and we can't wait to see what's in store. 


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According to a press release delivered by Taco Bell Chief Global Brand Officer Marisa Thalberg, The Bell will go well and beyond expectations, thanks to the following: 

  • A special menu whose items will only be available in the hotel
  • A salon (yes, an actual beauty salon) that'll provide guests with Taco Bell-themed nail art, hair braids, and fades
  • "Happier" hour featuring alcoholic and signature Taco Bell beverages
  • A gift shop stocked with rows of Taco Bell merchandise like coolers, cups, phone cases, and yes, their hot sauce pool floatie, too. 
  • Made-for-Taco Bell-fans interiors 


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Really, every single thing about The Bell is every Taco Bell lover's dream come to life, but the only clincher is that it'll only be open to patrons aged 18 and up (debut ideas, anyone?). 

And if the services and amenities of The Bell are things that appeal that you, you better move quick! The hotel will only be open for a limited time, its final day yet to be announced. 

The Bell will begin accepting reservations on June, and will officially start operations on August 9. 


Photos from @tacobell