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Wilcon Opens A Branch In Silang, Cavite

Solid brand equity and strong name recall/recognition are two things every retail brand aspires for, and needs in order to survive and sustain its success. From its start as a simple hardware store carrying a few lines and brands, Wilcon has certainly come a long way in establishing itself as the go-to for most Filipino household and home improvement needs.

Built on a foundation basically grounded on giving the consumer what it wants and needs, and doing so with impeccable service and being conveniently located, it has come to the point where Wilcon has opened the doors to 43 store locations nationwide, the most recent being in Silang, Cavite. 



The by-now readily familiar green and yellow signage of the Wilcon Depot is a ready indicator of how any particular locality and its community has reached a certain maturity so that Wilcon knows that it must be there to service the building and living needs of the local populace.

The Silang depot is actually the 4th store in Cavite, proof positive of how the real estate developments and the industrial zones of the CALABARZON area is one of the primary growth areas of the country. It’s this growing, dynamic community that Wilcon is ready to serve and provide for when it comes to Wilcon’s area of expertise.


The 12,000 sq.m. Wilcon Silang can be found on Aguinaldo Highway, in Purok 9, Barangay Lalaan. It’s midway between downtown Tagaytay and Silang, a short 10-minute drive from these two points. Several subdivisions and condominiums will find this Wilcon a godsend, and it won't br surprising to find so many weekend dwellers of Tagaytay overjoyed to now discover that the trusted name they depend on when here in Metro Manila has now found a roost right there on Aguinaldo Highway.

Following the successful template of every Wilcon outlet, the Silang branch also has a Design Hub, where customers can avail of the in-house staff’s computer software for designing floor plans and 3D layout perspectives of said customer’s own design ideas. Similarly, you’ll find the ABCDE Lounge (Architects Builders Contractors Designers Engineers) where professionals can meet with their clients to conceptualize and create projects right there in the store.

Grohe, Kohler, Franke, Pozzi, Geberit, Natuzzi, Heim are just some of the renowned brands you’ll find in Wilcon, and they’re all represented in this Silang depot. 

For Wilcon founder and chairman emeritus Mr. William Bello, his family, and SEVP and COO Rosemarie Ong, it’s been one wonderful journey, with Silang just the 43rd stop. Before the year is out, there’ll be more Wilcon Depots to look forward to.