Prepare To Indulge In An Emotional Bathing Experience With Inspirations From Metro Home's Bed & Bath Issue
Metro Home & Entertaining magazine brings back its well-loved Bed & Bath Issue with a luxurious bathroom vignette by GROHE on the cover.
The bedroom and the bathroom are private spaces, our sanctuaries at home. And because these rooms are where we typically spend some quiet time as we take a step back from the hectic lifestyle, it is important that they be designed with the dweller's utmost comfort and convenience in mind.
With GROHE's take on bathroom designs, this ensemble truly can't be a more fitting cover subject for an issue that draws focus on elevating the aesthetic and ambiance of our personal spaces at home.
German brand GROHE provides innovative sanitary fittings that are committed to the brand values of technology, quality, design, and sustainability—all while adopting the Japanese spa culture. This allows them to stay true to what the brand stands for: "Pure Joy of Water."
The importance of seeing bathing as a completely experiential opportunity to enjoy showering is one of things that GROHE aims to communicate through their extensive product portfolio.
In 2014, GROHE became part of the LIXIL Group Corporation, a global market leader in the sanitaryware industry and also Japan’s leading provider of housing and building materials. This connection to Japan was further established when the brand adopted the Japanese way of—and etiquette in—bathing, and built a whole routine of a feel-good personal cleansing experience around it. The Japanese love to bathe, and their unique bathing culture is amazing. As Japan has many onsen or natural hot springs, its people have embraced bathing as an activity to rejuvenate the body, mind, and soul.
GROHE continuously comes up with revolutionary products that make use of breakthrough technology as part of its promise and the brand has now integrated it with the Japanese exquisite sanitary customs.
To clearly communicate this bathing ritual to consumers, the GROHE showroom in Wilcon I.T. Hub, where this cover photo was taken, creates a narrative that best visualizes the step-by-step routine that comes with this Japanese-inspired concept, which includes Contemplation, Preparation, Rejuvenation, Relaxation, and Recreation. All steps are aligned with the brand's goal of giving one the best bathing experience through timeless designs and modern bathroom solutions.
Metro Home & Entertaining magazine is available in newsstands and bookstores nationwide for only P200.