Heart Evangelista Celebrates Year Two As RLC Residences Ambassador
The global fashion icon renews partnership the multi-awarded condo developer
Marking her second chapter with the brand, Heart continues to show her love for RLC Residences. “Heart has been the perfect brand ambassador for RLC Residences since the beginning of the partnership in 2020. But more than that, she is a member of our family who embodies the same values we do as we continue to Raise, Live, and Connect,” said RLC Residences Marketing Head and Chief Integration Officer Karen Cesario.
During the official announcement, Heart expressed her excitement to continue working with RLC Residences and bring her passions to life. “It’s a fruitful partnership from the very start and it feels natural to keep collaborating with RLC Residences. I’m thrilled with what’s in store for me and RLC Residences – not only as their brand ambassador but also as one of their homeowners.”
Heart introduced the new RLC Residences Brand Story video to the public. Featuring the stories of the developer’s customers and their home journey, the video narrates how RLC Residences’ Raise, Live and Connect brand proposition is inspired by their customers’ home needs.
“As an RLC Residences homeowner myself, I’ve witnessed how they work on putting customers and residents at the center of everything they do. And I’m honored that I was given the opportunity to introduce the RLC Residences Brand Story video to everybody and I hope this can inspire those who are in search of their dream home,” says Heart.
RLC Residences Senior Vice President and Business Unit General Manager Chad Sotelo also shared the inspiration behind the new video and their overall operations. “Creating a delightful experience for our residents and clients has always been at the core of what we do at RLC Residences. They’ve been inspiring us to build a home that they can proudly call theirs and we are thankful that they choose us as partners in their journey to live their best lives. Everything that we have done and achieved at this point is all because of them and we will continue to do so in the coming years.”
And as one of the highlights of the event, Heart also shared the continuation of the collaboration known as Love Marie Designs with RLC Residences in the form of special scented candles. Coming from the first design project wherein she designed her RLC Residences unit, the second activity aims to provide the perfect home gift to welcome residents as they move into their new home.
“Candles remind me of home and beautiful memories. I’m sure a lot of people feel the same. Plus, it's the Christmas season and we all know that a candle also means light and hope. So yes, I think it’s a good way to welcome home the new residents with these special candles and relay the feeling of hope after everything we’ve been through. And wherever you are, I think you will still feel at home with RLC Residences through these candles. I hope they’ll love it as much as I do,” Heart shares.
The special Love Marie Designs with RLC Residences aromatherapy candle kit has three scents – the RLC Residences fragrance, the Holiday Sparkle in time for Christmas, and the Love Marie candle that she helped create herself. As teased during the event, Heart also revealed that a vlog documenting her candle design process will be released on her channel by December.
For more information about RLC Residences promotions and future collaborations with Heart Evangelista, check out the brand’s official website rlcresidences.com, Facebook page at facebook.com/RLCResidencesPH, and Instagram at @rlc_residences.