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This Online Shop Full Of Local Finds Will Make You Want To Update Your Rooms

ITOOH celebrates local craftsmanship, with a digital platform of carefully curated furniture and home décor


A few years ago, no one would have considered ordering their furniture online. But thanks to the ever-evolving technology of e-commerce, buyers have found a way to shop for the perfect chair or a dining table in the comfort of their homes, a win for decorators and homeowners alike, especially when the pandemic hit, and many felt that some home sprucing was in order.  Indeed, the home became the hub for more than it usually hosted with learning and work functions taking place at home, too.  In fact, design publications have declared the death of the open plan in order to accommodate more rooms for quarantine time, work from home, online learning and entertaining.





As the home goes through changes with the times, spending for it is projected to experience an increase.   According to Fitch Solutions, furniture spending is expected to grow faster at 8.1 percent than any other key consumer goods category. With more Filipinos turning into the digital space for their needs, it is expected to grow more. In fact, Euromonitor International projects that sales of home furnishing retail in 2023 will grow by double-digit and will reach a total of $4.6 billion. 


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Shop at ITOOH


shopITOOH, an e-commerce platform for anything and everything homestyle, has developed a culture of product obsession to solve these pain points. 


A curator of a spectrum of carefully selected home furniture pieces, shopITOOH transforms the way Filipinos furnish their homes through a convenient and elevated home shopping experience.


“With our online showroom of carefully-curated furniture pieces, shopITOOH aims to change the way Filipinos shop for their homes by making it easy to navigate through thousand of items to choose from. Our culture of product obsession coupled with industry trends will help us grow further and even expand our reach,” says shopITOOH co-founder and CEO Jules Veloso. 


Not only is the platform convenient for home style enthusiasts who want to avoid the hassle of going store after store for that perfect accent chair, but it offers an elevated home shopping experience full of designer and stylish pieces that will suit even the most meticulous tastes and budget. 


Now turning one, shopITOOH continues to reshape the Filipino shopper’s approach to home design. 




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Supporting Proudly Filipino


As a homegrown startup, shopITOOH has made it its mission to support local craftsmen and artisans. 


“shopITOOH is proud of its local roots and is committed to supporting Filipino craftsmanship guided by our culture of product obsession,” Veloso says. “Almost half of our partner-merchants are Filipinos, giving the stage and spotlight to the local furniture-making industry. Foreign buyers have an aggregated access to furniture pieces that are of export-quality and proudly Filipino.” says shopITOOH co-founder and COO Andrew Bercasio. 


True enough, shopITOOH brings a holistic home design experience through working with interior designers, architects, and the best craftsmen. It has also partnered with various groups, like the Chamber of Furniture Industries in the Philippines, to ensure that each piece of furniture showcased is the best in the market. 


Aside from this, shopITOOH also offers interior design services in partnership with Grupo Santamaria, bringing its 20-year history and expertise to Filipino homes. 


Below is a preview of what's in store at ITOOH:



To celebrate its first birthday, shopITOOH is offering up to 50 percent off on select products. Installment options are also available for shoppers on a budget.


“Our first anniversary is a celebration of design, our local roots, and our ambitious goals. We are excited to bring in more partners into our platform and provide more products and services to our shoppers,” Bercasio says. 


 Visit https://shopitooh.com for more details. 


Photographs courtesy of ITOOH