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Armani Beauty Lights Up Manila with its First Branch in SM Mall of Asia

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<p>It was a celebration of beauty, elegance, and cinematic glamor as <strong>Armani Beauty </strong>unveiled its first flagship store in the Philippines at <strong>SM Mall of Asia</strong>, gathering the city’s most stylish personalities in one corner of the city.</p><div>The store features the brand’s full range of make-up and skincare, introducing them in the country, alongside the already available fragrance collection.<img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748437110296Metro.Style.png" style="width:800px" class="fr-fic fr-dib"/></div><div><br/></div><p>Known for its legacy of conscious <em></em>simplicity, natural elegance, and authenticity,<em></em> Armani Beauty did not hold back, transforming the space into a playground of luxurious textures, iconic shades, and signature scents that define the brand&#x27;s DNA. And true to form, Manila’s beauty elite showed up to try different products such as the<strong> </strong><strong>Power Fabric Foundation, Lip Maestro, Lip Maestro Stain, Lip Power Lipsticks</strong>, and <strong>Eye Tint,</strong> alongside the fragrance collections including <strong>Acqua di Giò,</strong> <strong>Armani Code, Sì,</strong> and <strong>My Way.</strong> The <strong>Armani/Privé Haute Couture Fragrances </strong>collection and the skincare line, featuring the signature anti-aging range <strong>Crema Nera</strong>, complete <strong>Armani Beauty</strong>’s universe.  </p><div><br/></div><div><strong></strong></div><div><br/></div><div><br/></div><div><strong><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748437276916Metro.Style-2.jpg" style="width:800px" class="fr-fic fr-dib"/></strong></div><div><br/></div><div><strong>Beauty Powerhouse</strong></div><p>The grand opening gathered influential key opinion leaders and executives. Gracing the ribbon-cutting ceremony were VIPs: <strong>Teresita Sy-Coson</strong> (Vice Chairwoman, SM Investments Corporation), <strong>Steven Tan</strong> (President, SM Supermalls), <strong>Danillo Chong</strong> (Country Head, Watsons Personal Care Stores Inc.), <strong>Pierre-Olivier Morlaas </strong>(Global Managing Director, L’Oréal International Distribution), <strong>Charles-Alexandre Boczmak</strong> (General Manager, SAPMENA LID), Nigel Healey, Scent and Beaute’s <strong>Ken Jeswani,</strong> and <strong>Charlie Jeswani</strong>. Adding even more brilliance to the event was Miss Universe 2022, <strong>R’Bonney Nola</strong>, who perfectly embodied timeless sophistication and empowered beauty, along with other guests such as LA Aguinaldo, Mitch Briones, and more. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:500px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748437548202Armani Beauty_Magic Liwanag Cam B-94 copy.jpg" style="width:500px" class="fr-fic fr-dib"/><span class="fr-inner">LA Aguinaldo</span></span></span></div><div> <span class="fr-img-caption fr-fic fr-dib" style="width:500px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748437334118Armani Beauty_Magic Liwanag Cam B-52.jpg" style="width:500px" class="fr-fic fr-dib"/><span class="fr-inner">Mitch Briones</span></span></span></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:500px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748437315918Armani Beauty_Magic Liwanag Cam B-196.jpg" style="width:500px" class="fr-fic fr-dib"/><span class="fr-inner"><em>Miss Universe 2022 R’Bonney Nola</em></span></span></span></div><p>This is just the beginning. A second store is already slated to open at <strong>SM Makati</strong>, expanding the brand’s local footprint and affirming its commitment to offering Filipino beauty lovers access to Armani Beauty. </p><div><br/></div><div><em>Visit Armani Beauty on the Second Level, SM Mall of Asia</em></div>

<p>Armani Beauty unveiled its first flagship store in the Philippines at SM Mall of Asia.</p>

Armani Beauty unveiled its first flagship store in the Philippines at SM Mall of Asia.

Armani Beauty Lights Up Manila with its First Branch in SM MOA

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Brand News - Beauty

Armani Beauty Lights Up Manila with its First Branch in SM MOA

Published May 26, 2025 06:00 PM PHT

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Updated May 29, 2025 09:50 PM PHT

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