Iya Lorainne Baring

From AI-Powered Shopping to Empowering Affiliates, Here’s Why This Shopping Platform is a Gamechanger

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<p>In the fast-paced world of online shopping, platforms evolve with changes in trends and technology, but always keeping the consumer in mind. <strong>Lazada</strong> takes this further by giving power both to the consumer and the conduit: the vendors and affiliates. As seen in the <strong>6.6 Super Wow Sale</strong>, Lazada isn’t just offering deals on products, they’re reimagining the way we shop. </p><p>Through the integration of AI-powered features that both enhance product discovery and user experience, and by investing heavily in its Affiliate Program, <strong>Lazada</strong> stakes it claim on the future of shopping.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1749183177622pexels-olly-3756682.jpg" class="fr-fic fr-dib"/></div><div><br/></div><div><strong>AI-powered Capabilities</strong></div><p>Whether you’re a shopper or a creator, the current technology in <strong>generative AI </strong>is designed to empower you in more ways than you can imagine.</p><p>This is the proposition of Lazada’s 6.6 Super Wow Sale, happening this June 5, 8PM to June 8. On the surface, their offerings all connect to the idea of purchase: Vouchers up to P2,000 off, LazFlash deals up to 90% off, access to authentic, high-quality products from top local and international brands on LazMall.</p><p>What’s special this time is how Lazada is utilizing its technology capabilities by introducing AI-powered experiences.</p><p>“This 6.6 Super Wow Sale is all about &#x27;The Real Deal&#x27;—beyond the discounts, Lazada is redefining online shopping through AI-powered experiences and our Authenticity Guarantee, delivering the best prices on quality assortment, and a more personalized shopping experience through tools like LazzieChat,&quot; said Mishie de la Cruz, Commercial Director for Electronics at Lazada Philippines.</p><p>The use of AI helps both vendors and consumers alike in product discovery. For vendors, it’s about updating their skill sets through AI tools to integrate into their operations and workflows. This is of great help in terms of product listing, copy, translation, and other tasks.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1749183413904Metro.Style-22.jpg" class="fr-fic fr-dib"/></div><p>But the most interesting use cases are the ones that you, the consumer, get to experience: AI-powered translations, a recommendation engine, and virtual try-ons.</p><p>What you’re seeing right now on the app is quite personalized—even the LazFlash deals cater to your past purchases and interests, giving you recommendations as if it can read your mind. </p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1749212611485IMG_1367.jpg" style="width:500px" class="fr-fic fr-dib"/></div><p>Then there’s also Lazzie Chat, a cute AI chatbot based on Lazada’s mascot. As your very own personal shopper, Lazzie can answer questions about the product and support you throughout the shopping process. Plus, it can give you shopping advice and recommendations, while even giving you some secret voucher codes.<br id="isPasted"/>As part of the 6.6 Super Wow Sale, you can also join the LazzieChatHunt, an interactive challenge where participating brands share secret codes on their social media channels. To join, you can spot the codes, enter them on Message+ in the Lazada app, and unlock LazRewards worth up to P1,100.</p><p>Furthermore, there’s an assurance that Lazada makes it convenient to return products. “Shoppers can also look forward to a worry-free experience this 6.6, with Lazada’s easy and convenient returns process, including the Change of Mind option that&#x27;s available for most product categories,” says Joey Bienvenida, Commercial Director for Fashion at Lazada Philippines.</p><div><strong>Affiliates Going Regional</strong></div><p>Likewise, content creators are at the forefront, as Lazada celebrated its top-performing Affiliate partners across the region at the Lazada Affiliate Southeast Asia Awards 2025, held last May 23 at the W Hotel Bangkok. The Philippine team brought with them over 20 partners, including fashion and lifestyle content creators <strong>Toni Sia</strong>, <strong>Jaz Reyes, CK De Leon, Jax Reyes</strong>, and <strong>A</strong><strong>shley Sandrine Yap</strong>.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17491834898471- PH Top Affiliates at Lazada Affiliate SEA Awards 2025.JPG" class="fr-fic fr-dib"/></div><p>During the event, <strong>Toni Sia</strong> and <strong>Ashley Sandrine Yap</strong> received the Category Champion Awards for Beauty and Groceries, <strong></strong>respectively, while talent agency <strong>Ecomobi Corporation</strong> was awarded Affiliate of the Year 2024.<strong></strong></p><p>Lazada has cultivated these partners for years, encouraging them to maximize their content creation clout and have fun recommending products.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17491835913273- PH Affiliates Category Champions Toni Sia and Ashley Sandrine Yap.JPG" class="fr-fic fr-dib"/></div><p>This was further reinforced during the awards ceremony, where Lazada unveiled an annual investment of US$100 million to enhance the LazAffiliate Program and power creator commerce. This is meant to encourage elevated commission frameworks through performance-based incentives, empowering affiliates to create and promote more. </p><p>By giving power to the creators, they can cultivate both established influencers and creators to emerging micro-influencers and everyday shoppers, maximizing monetization on their platforms and amplifying impact. </p><p>In line with this, the mentioned 6-6 campaign will include up to 36% commission for affiliates who promote brand partners through store vouchers. Strengthening these are over 70 fashion and beauty brands that co-funded affiliate rewards and incentives.</p><p>---</p><p>Overall, Lazada as an ecosystem has been creating innovations for both consumers and vendors alike. The 6.6 Super Wow Sale, held right after the Affiliate awards, seems to be a glimpse into the platform’s larger vision of AI-powered and personalized content. As shoppers gain real value and creators get the support they need, we’ll look forward to the upcoming double-digit holidays to see the full picture of what this platform has planned for the future.</p><div><em><br/></em></div><div><em>To learn more or join the LazAffiliate community, visit </em><a href="https://lzd.co/LAZAFFREGISTER" rel="noopener noreferrer" target="_blank"><em>lzd.co/LAZAFFREGISTER</em></a><em>.</em></div><div><em>Check out <a href="https://lzd.co/Lazada66SuperWowSale" rel="noopener noreferrer" target="_blank">Lazada’s Real Deals</a> at the #Lazada66SuperWowSale until June 8 and watch out for daily deals by following  Lazada Philippines’ <a href="https://www.facebook.com/LazadaPhilippines" rel="noopener noreferrer" target="_blank">Facebook</a> and <a href="https://www.instagram.com/lazadaph/" rel="noopener noreferrer" target="_blank">Instagram</a>.</em></div>

<p>What happens when you have Lazada's highly anticipated sale crossed with AI-powered experiences—a shopping experience unlike any other.</p>

What happens when you have Lazada's highly anticipated sale crossed with AI-powered experiences—a shopping experience unlike any other.

From AI-Powered Shopping to Empowering Affiliates, Here’s Why This Shopping Platform is a Gamechanger

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From AI-Powered Shopping to Empowering Affiliates, Here’s Why This Shopping Platform is a Gamechanger

Marie Yu

Published June 06, 2025 09:00 AM PHT

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Updated June 06, 2025 08:34 PM PHT

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Lazada 6.6 Sale

AI-Powered Shopping

Affiliate Program

LazzieChat

LazFlash Deals

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Online Shopping

Vouchers

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