John Randolph Manucom

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Jin Dachuan Ni Ni Gucci Lido Campaign

<p>Gucci is dialing up the warmth this season with a heart-stealing campaign that’s all about connection, comfort, and low-key luxury. Global Brand Ambassador Ni Ni and top model Jin Dachuan—real-life friends whose effortless chemistry brings the whole story to life.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:801px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1746774829261METRO Banners-31.png" style="width:1000px" class="fr-fic fr-dib"/><span class="fr-inner">Chinese stars Nini and Jin Dachuan as the faces of the new Gucci Lido campaign</span></span></span></div><p>Shot by photographer Colin Dodgson and directed by creative duo rubberband., the campaign unfolds in a dreamy seaside town where quiet moments speak volumes. From carefree bike rides to slow strolls by the water, Ni Ni and Jin Dachuan glow with the kind of ease that only true friendship delivers.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17467749544433.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>The spotlight, of course, also shines on Gucci’s curated gifting collection—led by the ever-iconic Padlock bag. Think structured silhouettes in classic GG monogram, buttery leather trims, and a signature key-lock closure pulled from the House’s vintage archives. Bonus: most styles come with a detachable leather key case and an optional shoulder strap, for extra versatility.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17467749711414.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>Rounding out the collection are playful ready-to-wear looks and accessories that strike the perfect balance between nostalgic and now. Monogrammed pieces, soft tailoring, and coordinating sets make a strong case for celebrating the people you love—in style.</p><p>Whether it&#x27;s for your ride-or-die, your day-one, or just yourself (because why not?), Gucci’s new drop is all about giving with heart.</p><p>This campaign is part of Gucci’s Lido campaign and collection, to be released this May 2025.</p><div><em><br/></em></div><div><em><strong>Gucci </strong>in the Philippines is at Greenbelt 3, Solaire Resort &amp; Casino, and NuStar Cebu</em></div>

<p>Gucci’s New Campaign Is a Feel-Good Love Letter to Friendship (And Really Chic Bags)</p>

Gucci’s New Campaign Is a Feel-Good Love Letter to Friendship (And Really Chic Bags)

Gucci’s New Campaign Is a Feel-Good Love Letter to Friendship (And Really Chic Bags)

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Gucci’s New Campaign Is a Feel-Good Love Letter to Friendship (And Really Chic Bags)

Randz Manucom

Published May 09, 2025 03:17 PM PHT

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