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Alex Eala’s Sampaguita Hair Tie By Nike Serves Style And Heritage

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Following the thrilling finale of this year’s Wimbledon (June 30–July 13), 20-year-old Filipina tennis star Alex Eala made her biggest debut on the SW19 court. Representing the Philippines, Eala faced off in a closely contested match against Maya Joint, an American-born Australian tennis player—an appearance that set a new record for the country.<div> </div>Setting a new record for the Philippines, Alex Eala made her country proud despite a hard-fought loss in her recent match. Showcasing her heritage with pride, she stepped onto the court wearing a custom &#x27;Sampaguita&#x27;-inspired hair tie—designed especially for her by Nike as a tribute to the national flower of the Philippines. It was a subtle yet powerful symbol of identity, resilience, and national pride. <div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751348515154IMG_3750.PNG" class="fr-fic fr-dib"/>Photo from @alex.eala on Instagram</div>On Instagram, Eala shared: “Ang sampaguita ay paalala ng aking pinanggalingan at ng kulturang lagi kong dala-dala.” (“The sampaguita is a reminder of where I come from and the culture I always carry with me.”)<div> </div>Thanking Nike, she expressed gratitude not only for a fashionable statement piece to wear at future games but also for the emotional weight it holds—an ever-present reminder of home. Nike wrote to Eala, “Every dream begins as a seed. ‘Kung may tinanim, may aanihin.’ And what you plant, you’ll one day reap.” This sentiment perfectly captures Alex’s beautiful journey: a young Filipina who, through passion and discipline, has bloomed on the world stage.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751348612314IMG_3749.PNG" class="fr-fic fr-dib"/>Photo from @alex.eala on Instagram</div>As she continues to compete internationally, the &#x27;Sampaguita&#x27; hair tie symbolizes more than personal style—it represents a generation of dreamers and the strength of Filipino heritage. With each match, Alex sows the seeds of representation and pride, proving that fashion, culture, and ambition can coexist—and even thrive— in the smallest, most intentional details.

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The Story Behind Alex Eala’s 'Sampaguita' Hair Tie, Which Celebrates Style And Heritage

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The Story Behind Alex Eala’s 'Sampaguita' Hair Tie, Which Celebrates Style And Heritage

Mariana Xerez-Burgos

Published Jul 01, 2025 01:56 PM PHT

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