Carla Gem Buyo

The Pinoy Tarp, Reinvented: How This Design Duo Is Spreading Joy, One Banner At A Time

Article (news)

<p>Filipinos are no strangers to tarp-covered storefronts—It’s definitely nothing new to see advertisements or political campaigns plastered on the walls of building facades and pole surfaces. But to come across a quirkily designed banner congratulating a world-famous fashion designer or a very niche celebrity? Now that’s something you don&#x27;t see every day. </p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751444245314481756539_18053090714174653_7307831085236293206_n.jpg" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @welife.design on Instagram</span></span></span></div><p>There has been a recent outbreak of these types of tarps, distinguishable by their playful graphics and celebratory tributes for prominent public figures. This has undoubtedly caused a stir amongst the folks of the internet, making headlines and evoking discussions of curiosity.</p><div><br/></div><p>Despite their seemingly-unserious nature, it was debunked that these viral tarps aren’t just on display to be meme material; there’s a heartwarming message underneath the surface of each plastic spread.  </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/p/DLgCKUCtRW_/embed/captioned/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A570013.1%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="1031" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p><strong>Xylk Lorena</strong> and <strong>Fleasayo Olowaflea</strong> of <strong>LiFE DESIGN</strong>, the brilliant minds behind the project, drew inspiration from <em>diskarte</em> which can be described as a Filipino value that centers around resourcefulness. The duo methodized a way to incorporate this with the Filipino characteristic of embracing optimism amidst an online landscape that favors negativity. </p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751444329095514198015_18064555241174653_478466266073322981_n.jpg" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @welife.design on Instagram</span></span></span></div><p>Their tarp design on <strong>Jonathan Anderson</strong>’s departure perfectly demonstrates their philosophy. In a cyber sea of bittersweet goodbyes and sentimental messages, a plastic tarp strung high on the surface of a steel gate with a text that read “Congratulations! Jonathan Anderson on your 11 years in Loewe! Philippines is proud of uuuu.” It was a glass-half-full approach to receiving the news and a fresh perspective that could circulate around enough to tweak the public’s view. </p><p>The duo continues to spread infectious joy through the creation of these banners, uplifting stars with genuine enthusiasm for their successes, whether major or mundane. And if you’re wondering what’s next on their agenda, they plan to take it up a notch and debut their first collection “DRESSMAKER,” bringing a piece of the fun, positive mindset of the everyday Filipino with them through their fabrics.</p><div><br/></div><div><em>For more of their work, please follow </em><a href="https://www.instagram.com/welife.design/?hl=en" rel="noopener noreferrer" target="_blank"><em>@welife.design</em></a></div>

<p>There’s an interesting story behind the viral tarps scattered across the Philippines and in Europe!</p>

There’s an interesting story behind the viral tarps scattered across the Philippines and in Europe!

This Design Duo Is Mixing Fashion And Quirky Pinoy Humor With These Tarp Announcements

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This Design Duo Is Mixing Fashion And Quirky Pinoy Humor With These Tarp Announcements

Katrice Cuason

Published July 02, 2025 04:25 PM PHT

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life design

filipino tarps fashion week

Xylk Lorena and Fleasayo Olowaflea

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