John Randolph Manucom

Article (news)

Heart Pia Couture Week 2025

<p><strong>Heart Evangelista</strong> and <strong>Pia Jauncey</strong> were the most influential figures at <strong>Haute Couture Fall/Winter 2025</strong>, leading digital visibility across social media platforms. Heart generated $5.33 million in Earned Media Value (EMV), while Pia was at $4.89 million EMV, securing their positions as top global fashion influencers this season.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17529777160234.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>Despite a 17% drop in total EMV to $82.4 million, driven by fewer participating couture houses, this season reaffirmed the enduring digital and cultural power of couture. Heart Evangelista’s consistent front-row presence and Pia Jauncey’s continued influence highlighted the increasing dominance of Southeast Asian celebrities in luxury fashion.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17529777292643.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>South Korean idol <strong>Juyeon</strong> of <strong>The Boyz</strong> also made a major impact, generating $5.05 million in EMV and achieving an outstanding 15.6% engagement rate with his appearance at Balenciaga’s final show under Demna. Thai actor and singer <strong>PP Krit (Krit Amnuaydechkorn) </strong>recorded $3.65 million EMV and the highest engagement rate among top influencers at 26.2%, marking a standout debut in the couture space.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17529777437045.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>Among the top-performing Haute Couture Fall/Winter 2025 brands, <strong>Balenciaga</strong> led with $22.1 million EMV, followed by <strong>Schiaparelli </strong>at $20.7 million, and <strong>Chanel</strong> at $6.2 million. Demna’s farewell show at Balenciaga generated major online buzz, further amplified by the presence of Juyeon and PP Krit. Schiaparelli stood out with sculptural, surrealist designs that trended across Instagram and fashion media.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17529777572416.png" style="width:1000px" class="fr-fic fr-dib"/></div><p>The Haute Couture Fall/Winter 2025 season underscored how craftsmanship, storytelling, and influencer alignment continue to define success in luxury fashion. With Heart Evangelista, Pia Jauncey, Juyeon, and PP Krit at the forefront, the future of couture influence is becoming more global, diverse, and digital-first, and of course Asian-heavy.</p><div><br/></div><div><em>Photos from @iamhearte, @piajauncey, @tbzuyeon, @pp.krit</em></div>

<p>Joining them in the list are Asian stars, too! See the full scoop here</p>

Joining them in the list are Asian stars, too! See the full scoop here

Heart Evangelista, Pia Jauncey Named Most Influential Stars at Paris Couture Week F/W ’25

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Heart Evangelista, Pia Jauncey Named Most Influential Stars at Paris Couture Week F/W ’25

Randz Manucom

Published July 20, 2025 10:20 AM PHT

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Heart Evangelista

Pia Jauncey

Juyeon

Juyeon The Boyz

Lee Juyeon

PP Krit

Krit Amnuaydechkorn

Haute Couture Fall/Winter 2025

Haute Couture Week 2025

top influencers Haute Couture 2025

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