John Randolph Manucom

Mcdo Jollibee Heart Evangelista Katseye BreKa Fashion Endorsers

Article (news)

<p>In the ever-blurring worlds of fashion and pop culture, fast food has become the newest style statement—and the faces leading the charge are as stylish as they come. <strong>Heart Evangelista’s</strong> latest turn as the face of <strong>McDonald’s</strong> <strong>Philippines</strong> and <strong>KATSEYE’s</strong> high-energy collaboration with <strong>Jollibee</strong> prove that the industry is looking for style stars to bring a new energy into the mix.</p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17554056853604.png" class="fr-fic fr-dib"/><span class="fr-inner">Photos from @iamhearte</span></span></span></div><p>When McDonald’s unveiled Heart Evangelista as its new endorser through Heart’s behind-the-scenes shot, the match was instantly clear. Known as the Philippines’ ultimate fashion insider—jetting from couture shows in Paris to front-row seats everywhere—Heart brought her signature polish to an everyday brand that now aims to court both nostalgia and sophistication. Her appearance in McDonald’s campaigns signals a shift: even fast food is leaning into lifestyle branding, transforming a chicken run into a moment of chic relatability. &quot;Another dream come true. Little Heart, this one’s for you 💛,&quot; Heart says on Instagram.</p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17554057118813.png" class="fr-fic fr-dib"/><span class="fr-inner">Photos from @jollibeeus</span></span></span></div><p>At the same time, Jollibee’s partnership with global girl group KATSEYE takes the narrative global. The tie-up launched a<a href="https://www.complex.com/shop/artists/KATSEYE" rel="noopener noreferrer" target="_blank"> limited-edition merch capsule</a> that married streetwear with Jollibee’s iconic identity. With KATSEYE’s 12.5 million Instagram followers and global Gen Z appeal, the collaboration underscores how the brand wants to move beyond fried chicken into cultural clout. Their denim totes and playful tees are as much about fashion statements as they are about fandom, turning fast food into a lifestyle extension.</p><div><span class="fr-img-caption fr-fic fr-dib"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17554057862005.png" class="fr-fic fr-dib"/><span class="fr-inner">Photos from @brentmanalo</span></span></span></div><p>The trend doesn’t stop there. Jollibee also tapped young stars <strong>Brent Manalo</strong> and <strong>Mika Salamanca</strong> as the new faces of its all-new app, banking on their digital influence and youthful energy to modernize how customers interact with the brand, of course wearing that signature Jollibee red. Meanwhile, McDonald’s has found in <strong>Niana Guerrero</strong>, a young fashion ingenue, a perfect ambassador for its McCafé Cereal Milk Coffee—a Gen Z icon whose dance-driven persona makes the drink as Instagrammable as it is refreshing.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DM9K7rTO4BU/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A745637%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="510" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>These collaborations reveal a broader strategy: fast food chains are no longer selling only food but a chic lifestyle choice, too. Whether it’s Heart bringing couture credibility, KATSEYE bridging music and merch, or young digital stars like Mika, Brent, and Niana reshaping brand identity for a new generation, we know what we see: style sells. </p>

<p>From couture to fried chicken: Heart Evangelista, KATSEYE, and a new wave of fashion stars make fast food runs so stylish</p>

From couture to fried chicken: Heart Evangelista, KATSEYE, and a new wave of fashion stars make fast food runs so stylish

Fashion Stars as New Major Fast Food Chain Endorsers—From Heart to KATSEYE And More!

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Fashion Stars as New Major Fast Food Chain Endorsers—From Heart to KATSEYE And More!

Randz Manucom

Published August 17, 2025 12:47 PM PHT

Read More:

Heart Evangelista McDonald’s Philippines

KATSEYE Jollibee collaboration

Jollibee fashion merch

McDonald’s Philippines endorser 2025

Heart Evangelista fast food campaign

KATSEYE Jollibee 2025

Niana Guerrero McCafé Cereal Milk

Brent Manalo Jollibee app

Mika Salamanca Jollibee app

fast food celebrity endorsements Philippines

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