Iya Lorainne Baring

Travel Diary: International Fashion and Beauty Pageant Expert Josh Yugen Shares Experience from Cannes

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Josh Yugen Travel Diaries

A moment of quiet in Monaco as Josh prepares for a glittering night out

Josh Yugen with his stars  Maureen and Augustina

Josh Yugen with apl.d.ap from Black Eyed Peas

"Living the dream with Black Eyed Peas - Huge thanks to my amazing friend and their powerhouse vocalist JRey Soul for this unforgettable experience."

A break from shopping—trying out NIVA gelato in Cannes.

Josh Yugen Travel Diary

<p>Cannes, France – Golden hour spills across the Croisette. The air is thick with anticipation, camera shutters echo like applause, and the red carpet rolls out like a promise. For <strong>Josh Yugen</strong>, it’s more than just another glamorous evening—it’s a living, breathing milestone. </p><div><span class="fr-img-caption fr-fic fr-dib" style="width:500px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748350792205ANCHOR IMAGE - WhatsApp Image 2025-05-26 at 6.03.06 PM (3).jpeg" style="width:500px" class="fr-fic fr-dib"/><span class="fr-inner">Josh Yugen at the Cannes Red Carpet</span></span></span></div><p>For years, <strong>Josh Yugen</strong> has walked the tightrope between media and magic, building a name synonymous with power, purpose, and pageantry. As the founder of House of Yugen PR, Dubai-based XPEDITION Magazine, and owner of three Miss Universe franchises in the Middle East, he has turned red carpets into runways of representation—and this year at the Cannes Film Festival, he did just that by bringing Filipino talents straight into the international spotlight.</p><div><strong>Cannes—A Style City Unlike Any Other</strong></div><p><a href="https://www.abs-cbn.com/metro-style/fashion/2025/5/18/kylie-verzosa-cannes-film-festival-red-carpet-look-2025-metro-exclusive-1248" rel="noopener noreferrer" target="_blank"><strong>Kylie Verzosa</strong></a>, Miss International turned actress, made waves on the French Riviera, effortlessly fusing Filipino grace with global allure. Dressed in a masterpiece by <strong>Mark Bumgarner</strong>, her walk was more than a fashion moment—it was a cultural statement. </p><p>In another year, he brought Franki Russell, with her unapologetic edge and quiet elegance, turned heads and sparked conversations, representing the rising tide of fresh, fearless Filipino creatives.</p><p>And this year, Josh also brought another empowered Filipina to the Cannes spotlight — <strong>Maureen Montagne, Miss Globe 2021</strong>and a vital voice within the Miss Universe Yugen Franchises Council. Known for her timeless beauty and global advocacy, Maureen walked the red carpet wearing another Filipino fashion design talent—Val Taguba, as a symbol of modern Filipina strength and elegance, continuing Josh’s mission of championing empowered women on the world stage.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:500px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748350841248WhatsApp Image 2025-05-26 at 6.03.06 PM (1).jpeg" style="width:500px" class="fr-fic fr-dib"/><span class="fr-inner">Josh with his stars With my stars Maureen and Augustina prior to the red carpet walk</span></span></span></div><div><br/></div><div><br/></div><p>But Josh didn’t stop at faces—he brought fashion, too. By showcasing the designs of Chynna Mamawal, a proud Filipina designer known for timeless elegance with modern boldness, he ensured that Filipino artistry wasn’t just present—it was unforgettable.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748350860085WhatsApp Image 2025-05-15 at 4.03.08 PM.jpeg" style="width:500px" class="fr-fic fr-dib"/></div><div><em></em></div><p>Here we share some of the beautiful snippets of Josh’s Cannes and Monaco adventure.<em></em><br/></p><div><em></em> [[PHOTO ALBUM]]<em></em></div><div><strong>Hanging out with the Black Eyed Peas in Monaco</strong><strong><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748350709443WhatsApp Image 2025-05-26 at 6.03.05 PM.jpeg" style="width:500px" class="fr-fic fr-dib"/></strong>Here Josh spent time with <strong>The Black Eyed Peas</strong> who continues to electrify Europe with their explosive performances. While they recently staged a successful concert in Monaco, J. Rey Soul and apl.de.ap captivated crowds in Cannes with a dynamic and crowd-pleasing set.<strong><br/></strong></div><div><strong>The Filipino Vision </strong></div><div>Even before flying the Philippine flag at Cannes, Josh had already carved his mark on the global scene. From dressing Bollywood icons like Urvashi Rautela to collaborating with Deepti Sadhwani, and consistently working with Dubai’s brightest talents, Josh became a bridge between East and West, tradition and innovation.<span class="fr-img-caption fr-fic fr-dib" style="width:500px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1748423337455PHOTO-2025-05-15-23-16-55.jpg" style="width:500px" class="fr-fic fr-dib"/><span class="fr-inner">Josh Yugen with Bollywood Superstar and friend, Urvashi Rautela in Carlton, Cannes</span></span></span></div><p>It’s not just about celebrity placements for Josh—it’s about cultural celebration. It’s about letting the world see that the Philippines is not just part of the conversation—we are leading it.</p><p>“I didn’t come from privilege, I came from purpose,” Josh shares. “Every sleepless night, every sacrifice, every rejection—I carried it all with the dream of seeing Filipino talent on the world stage. If there’s one thing I want the next generation of artists, leaders, and visionaries to remember, it’s this: you don’t need a golden ticket to enter the world—you just need unstoppable belief and relentless hard work.”</p><p><em>“I’m a proud Filipino,” </em>he adds<em>, “and I will never stop until the world knows what we’re made of — brilliance, heart, and resilience.”</em></p><p>Cannes was never the endgame—it’s just one chapter in a much larger story. With every red carpet he steps on, every dress he helps design, every young talent he lifts—Josh Yugen is not just making moments.</p>

<p>Dubai-Based PR and Talent Manager Shares Their Cannes and Monaco Travel Diary</p>

Dubai-Based PR and Talent Manager Shares Their Cannes and Monaco Travel Diary

International Fashion and Beauty Pageant Expert Josh Yugen Shares Travel Snaps from Cannes and Monaco

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International Fashion and Beauty Pageant Expert Josh Yugen Shares Travel Snaps from Cannes and Monaco

Iya Lorainne Baring

Published May 27, 2025 08:00 PM PHT

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Updated May 28, 2025 05:27 PM PHT

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