Lance Joseph Martinez

NTX Champions Wellness with MV Shot in Manila, Philippines

Article (news)

<p>K-pop idols have been visiting the Philippines—whether to perform concerts, host fan meetings, or simply enjoy a well-deserved vacation. But what’s truly rare is seeing a K-pop act fly all the way here to film a music video—and that’s exactly what rising K-pop boy group <strong>NTX</strong> did.</p><p>In collaboration with <strong>IAM Worldwide</strong>, a company devoted to enhancing people’s quality of life, NTX stars in the brand’s newest and most exciting campaign yet: the launch of the <strong>IAM Amazing Organic Barley Gummies.</strong></p><p>NTX officially debuted on March 30, 2021, and is composed of eight talented members—<strong>Hyeongjin, Yunhyeok, Xiha, Changhun, Hojun, Rawhyun, Eunho,</strong> and <strong>Seungwon</strong>.</p><p>As part of IAM Worldwide’s campaign, the group released a special music video for their upbeat track <strong>“Over and Over</strong><strong>,</strong><strong>”</strong> unveiled during the brand&#x27;s 8th anniversary show titled &quot;<strong>DOMIN8</strong>.&quot;<strong></strong> The video was shot across four locations in Manila. Philippines—<strong>Palacio de Memoria, MOA Football Pitch,</strong> <strong>The</strong> <strong>Dessert Museum</strong> in <strong>S Maison</strong>, <strong></strong><strong></strong>and the <strong>National Museum of Natural History</strong>.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761127989734PALACIO.jpeg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">NTX at Parañaque&#x27;s Palacio de Memoria, a pre-war mansion turned cultural landmark, beautifully restored to showcase the timeless charm of old-world Manila | Photo courtesy of IAM Worldwide <br/><br/></span></span></span></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761128343613PALACIO.jpeg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">NTX at the MOA Sky Pitch, a multi-purpose space that serves as a football field, paw park, amphitheater, and vibrant plaza for shopping, dining, and entertainment. It is located in Pasay City | Photo courtesy of IAM Worldwide <br/><br/></span></span></span></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761128372989COVER.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner" spellcheck="false">NTX at the Tree of Life, National Museum of Natural History Ermita, Manila. A six-story architectural marvel, it features a steel frame and glass dome inspired by the form of a tree and the structure of a DNA double helix. | Photo courtesy of IAM Worldwide </span></span></span></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1761234947685ntx at dessert museum.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">NTX at The Dessert Museum in S Maison in Pasay City. Marketed as a venue that offers a tasting adventure through eight interactive rooms, this vibrant place was a perfect match to the group&#x27;s vibe and musicality. | Photo from IAM Worldwide</span></span></span></div><div style="text-align:center"><br/></div><p>The campaign’s soundtrack, “Over and Over,” perfectly embodies the energy and fun of IAM Worldwide’s new Barley Gummies, especially with the lyric, “You make me wanna do it over and over again.” The track’s catchy beat, youthful choreography, and refreshing visuals align seamlessly with the brand’s message that wellness can be vibrant, exciting, and full of life.</p><p>According to the founders of Barley Gummies, this collaboration marks “a milestone not just for their brand, but for Philippine marketing as a whole. By merging the power of music, lifestyle, and health, they are redefining how Filipino brands can engage international audiences.” The campaign, they added, showcases the company’s spirit of innovation and creativity.</p><div><br/></div><div style="text-align:center"><iframe src="https://www.facebook.com/plugins/video.php?height=314&amp;href=https%3A%2F%2Fweb.facebook.com%2Fiamworldwideofficialfb%2Fvideos%2F2040384103465797%2F&amp;show_text=false&amp;width=560&amp;t=0" width="925" height="525" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe><br/></div><p>The decision to film across major Philippine landmarks was also intentional. Each location added a cinematic and emotional depth to the campaign, celebrating both Korean artistry and Filipino heritage.</p><p>“The collaboration between IAM Worldwide and NTX is not just a marketing breakthrough; it is a cultural moment,” IAM Worldwide officials said in a press statement. “It represents the growing influence of Filipino brands in the global wellness industry and the expanding reach of K-pop as a force for cross-cultural storytelling.”</p><div style="text-align:center"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-2" src="https://www.instagram.com/p/DN78FixgVkV/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A2%2C%22os%22%3A1347800%2C%22ls%22%3A577828%2C%22le%22%3A578427%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-2" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Recently, NTX returned to the Philippines to perform at IAM Worldwide’s 8th anniversary celebration,<strong> “DOMIN8</strong>,<strong>” </strong>which also featured South Korean superstar <strong><a href="https://metro.style/people/2025/10/19/ji-chang-wook-in-manila-the-manipulated-actor-on-success-and-overcoming-adversity-1500">Ji Chang-wook</a> </strong>and P-pop superstars <strong>BINI</strong> and <strong>BGYO</strong>.</p><p>Beyond the stage, the group also warmed Filipino hearts when they visited the <strong>PAWS</strong> Philippines Animal Shelter in Quezon City. The members, together with IAM Worldwide representatives, donated pet food and toys for over 200 rescued and abused animals under the shelter’s care.</p><p style="text-align:left">During their visit, NTX joined PAWS volunteers in repacking supplies for the organization’s upcoming outreach programs—showing that their stay in the Philippines wasn’t just about music and promotion, but also about compassion and community.</p><div style="text-align:left"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DODjGHugW7T/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A578449%2C%22ls%22%3A577828%2C%22le%22%3A578427%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Lead photo courtesy of <strong>IAM Worldwide</strong></p>

<p>NTX released a special music video filmed in Manila, Philippines. Check out their shoot locations.</p>

NTX released a special music video filmed in Manila, Philippines. Check out their shoot locations.

NTX Champions Wellness with MV Shot at These Locations in Manila

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NTX Champions Wellness with MV Shot at These Locations in Manila

Lance Joseph Martinez

Published October 23, 2025 09:30 PM PHT

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Updated October 23, 2025 11:56 PM PHT

Read More:

NTX

IAM Worldwide

IAM Amazing Organic Barley Gummies

Palacio de Memoria

National Museum of Natural History

MOA Sky Pitch

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