Lance Joseph Martinez

How Sherilyn Reyes Turned a Scam Setback Into a Big Comeback in Live Selling

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<p>When someone asked <strong>Sherilyn Reyes-Tan </strong>the simple question, “Do you want your own brand?”, she didn’t realize that moment would spark an entirely new chapter in her life—one that would transform her from actress to entrepreneur, and later, the woman behind the perfume line <strong>Anya</strong>, which has been making waves across online platforms and live-selling spaces.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764830283970sherilynrtan_1744448700_3609009730548844100_28649728.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @sherilynrtan</span></span></span></div><div><br/></div><p>For many, venturing into business after a successful entertainment career is a leap of faith. For Sherilyn and her husband <strong>Chris Tan</strong>,<strong></strong> it was even more daunting. The couple previously experienced being scammed, a painful moment that left them hesitant and wary when dealing with business opportunities. Trusting people after that wasn’t easy. But as fate would have it, what began with uncertainty eventually grew into one of the biggest decisions they would say yes to.</p><p>Before she was known as an entrepreneur, Sherilyn had already established a long-standing career in <strong>Philippine entertainment</strong>. Even today, Sherilyn remains active in acting and is frequently cast in <em>teleseryes</em>. She appeared in shows such as <strong><em>Mga Lihim ni Urduja</em></strong><em></em><em>,</em><em></em><strong><em> Prinsesa ng City Jail</em></strong><em></em><em>,</em><em></em><strong><em> </em></strong>and <em><strong>Encantadia Chronicles: Sang’gre.</strong></em> But despite her steady career in the industry, her priorities have evolved. Acting is still close to her heart, but live selling has opened doors to a lifestyle that gives her more control over her time, energy, and income.</p><p>“I fell in love with live selling <em>na e</em>,” she said when asked how she balances both careers. “You work for three to five hours maybe, and then you get to do so many things,” she explained in an exclusive interview with <strong>Metro.Style.</strong> The flexibility and rewarding setup of live selling made her shift focus—something she never expected she would love this much. It&#x27;s become a family affair for them, too, as each member passionately contributes to growing their business ventures. </p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764830325907573042629_18538132801041729_1611855392821497435_n.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Sherilyn Reyes-Tan | Photo from @sherilynrtan</span></span></span></div><div><br/></div><div><br/></div><div><strong>How one business proposal turned into 100% ownership</strong></div><p>In the beginning, Sherilyn didn’t immediately take the offer to have a perfume brand seriously, especially given the financial risks and the trauma from past business issues. But when a manufacturer approached her and Chris for what was initially planned as a partnership, she gave the idea a second thought.</p><p>“But then, there was this offer <em>na</em> supposedly at first <em>parang</em> partnership with a manufacturer, then perfume. So, <em>sabi ko</em> if it’s a partnership, then of course it’s going to be easier, it’s going to be light on our part <em>kasi s&#x27;yempre</em> there’s a financial side to it, <em>hindi magiging ganu&#x27;n kabigat</em>,” she shared.</p><p>When she presented the idea to Chris, he felt positive about it too. “<em>Magaan</em> ‘<em>yung</em> feeling then it means, maybe there’s a chance, so partnership <em>na</em>,” she recalled him saying. So they pushed forward, ready to test the waters without knowing it would soon become something much bigger.</p><p>What happened next surprised even them. Their passion and dedication impressed the manufacturer so much that they were offered full ownership of the brand.</p><p>“The manufacturer didn’t think <em>na</em> we would be that <em>sobrang</em> pushy. <em>Siyempre</em>, brand <em>mo na</em> ‘<em>yan</em>, you cannot just sit down. So, we’re doing everything like okay, <em>may</em> bazaar, attend <em>tayo</em> <em>ng</em> bazaar, <em>ganyan</em>. So, <em>parang sila,</em> ‘Oh my God, wait <em>lang</em>, we’re not ready for this.’ So, <em>parang sabi nila, ‘Sige, </em>do you wanna own it now 100% then it’s yours <em>na</em>.’ So, that’s how it started,” Sherilyn narrated.</p><p>And just like that, a simple business idea became an opportunity for them to build something of their own.</p><p>After officially taking ownership, Sherilyn and Chris doubled down. They sold on <strong>TikTok</strong><em></em> and <em></em><strong>Shopee</strong><em></em>, later expanding to <strong>Facebook</strong> where engagement felt more personal—a core part of their branding.</p><p>Their approach is not transactional—they listen, connect, and care. When customers ask for recommendations, they ask about lifestyle, work, and preferences. The goal is not just to sell perfume, but to match people with the scent that feels like them.</p><p>“The moment <em>na</em> <em>natanggap mo ‘yung </em>order <em>mo</em>, happy <em>ka</em>. <em>Hindi</em> ‘<em>yung</em> <em>nagbenta</em> <em>lang</em> <em>ako sa‘yo </em>just because I wanted to make a sale,” she shared. Instead of choosing fragrances based solely on what sells, Anya’s first collection was built around scents Sherilyn and Chris personally love—plus those inspired by what they once wanted to buy but found too expensive.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764830348248sherilynrtan_1744448700_3609009730557245393_28649728.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">Photo from @sherilynrtan</span></span></span></div><div><br/></div><div><br/></div><div><strong>Anya as an advocacy</strong></div><p>For Sherilyn, Anya became more than a perfume retailer. It became a mission to provide high-quality yet affordable fragrances, especially for people who dream of owning premium scents but find designer prices out of reach.</p><p>“It’s not just a business <em>talaga</em>. There’s a personal approach <em>talaga</em>,” she said. “<em>P</em><em>arang</em> we have this advocacy, <em>parang</em> social responsibility to the people, especially those who cannot afford <em>na</em>, <em>‘di ba, </em>you see a lot online, and you need things. Then, like,<em> pabango naman, </em>i<em></em><em></em>t’s a necessity to be honest, <em>‘di ba? </em><em>Pero</em>, of course, we dream of, <em>ako pinapangarap ko &#x27;yan pero ang mahal-mahal. </em>And then now it’s here.”</p><p>Their goal is simple—to make a semblance of luxury accessible and to create something rooted in authenticity.</p><p>And feedback matters deeply to the brand. So far, customers have been raving. Some even use Anya daily while keeping their designer perfumes untouched for special events.</p><p>The feedback also guided product improvement. They reformulated the scents to be less alcoholy and less triggering for asthma or rhinitis, showing how they prioritize customer experience.</p><div style="text-align:center"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DInbL2hyXuz/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A1922985.0000000002%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>An opportunity to own a skincare brand</strong></div><p>Following the success Sherilyn and her family achieved with Anya, another opportunity unexpectedly came knocking at their door—this time, the chance to launch their own soap brand. Initially, however, they were hesitant to take the plunge. For Sherilyn, having an established perfume brand already felt more than enough.</p><p>“Another opportunity was presented to me. <em>‘Yun namang</em> to create my own soap brand.’ So, I was like, <em>‘yung kumakausap sa akin sabi</em>, “Ma’am, <em>gusto mo ng ganyan</em> [soap brand]?”’ ‘<em>Hindi na</em>, <em>kasi</em> happy <em>na kami sa </em>Anya, <em>ganyan-ganyan</em>,&#x27;” she shared.</p><p>But one evening, the offer was brought up once again—and this time, Sherilyn decided to give it a second look. “And then, it was one night <em>na parang tinanong niya ako ulit.</em> <em>Tapos</em>, <em>sabi ko</em>, wait <em>nga</em>,<em> bigyan ko nga ito ng</em> attention. <em>Pag-isipan ko nga ito.</em> Because, why? <em>Lagi ako nabubudol</em>. <em>Sobrang lagi ako nabubudol</em>,” she laughed.</p><p>Today, Sherilyn and her family are successfully sustaining and continuously selling their very own soap brand, <strong>Naya</strong>. </p><p>Not your ordinary soap, the <strong>Naya Radiance Melt Bar </strong>is packed with essential oils and natural ingredients, leaving skin feeling rejuvenated and glowing. Owing to the success of this soap, the brand has also expanded to the <strong>Naya Whitening Lotion</strong>, infused with powerful ingredients like Kojic Acid, Glutathione, and Niacinamide.</p><div style="text-align:center"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-1" src="https://www.instagram.com/reel/DMCA9NVyzYV/embed/?cr=1&amp;v=14&amp;wp=720&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A1%2C%22os%22%3A5727585.299999997%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-1" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><div><br/></div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-3" src="https://www.instagram.com/reel/DOcJpgVkyHG/embed/?cr=1&amp;v=14&amp;wp=720&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A3%2C%22os%22%3A6180295.5%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-3" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div></div><div><br/></div><div><strong>On their resilience</strong></div><p>Resilience is what defines Sherilyn and her family. After being swindled once, many would have sworn off business forever. But they chose to rise, grounded by faith, patience, and lessons from the past.</p><p>“As long as you’re living, you have to keep on fighting because what’s going to happen to you if you give up already, <em>di ba?</em> And you just have to really trust the Lord <em>kasi</em>, like <em>kami</em>, a<em>ng dami naming</em> plans, but <em>wala ito sa plano namin. </em>You just have to give it all to God.”</p><p>She learned that embracing God’s plan means learning to love even the unexpected paths He lays out—while still being cautious and wise. Trusting doesn’t mean forgetting.</p><p>“You don’t have to start trusting people again right away. <em>Sobrang</em> careful <em>lang lahat.</em> And <em>maging</em> hands-on <em>ka</em>,<em> hindi mo p&#x27;wedeng</em> <em>basta</em> i-delegate <em>lang</em> <em>sa tao,”</em> she advised. “Now, if you don’t have the patience, then maybe don’t do it anymore, <em>kasi</em> chances are <em>maloloko ka sa negosyo</em>,” she concluded.</p><p>Today, aside from being an actress and entrepreneur, Sherilyn actively live sells perfume and other lifestyle products, building a business that sustains her family and a community of loyal customers. </p><p>What once began as a hesitant &quot;yes&quot; eventually became one of the biggest blessings of her life.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1764830405686573236655_18538132816041729_2668336205660784420_n.jpg" style="width:700px;display:block;height:auto" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Sherilyn and son Ryle Paolo | Photo from @sherilynrtan</span></span></span></div><div><br/></div><div><strong><em>You may reach Sherilyn through her official social media platforms. She is on Facebook under www.facebook.com/Sherilynrtan, and you can also follow her on Instagram and TikTok where she goes by @sherilynrtan.</em></strong></div><div><br/></div><p>Lead photo from <strong>@sherilynrtan</strong></p><div></div>

<p>When someone asked Sherilyn Reyes-Tan the simple question, “Do you want your own brand?”, she didn’t realize that moment would spark an entirely new chapter in her life—one that would transform her from actress to entrepreneur, and later, the woman behind businesses Anya and Naya.</p>

When someone asked Sherilyn Reyes-Tan the simple question, “Do you want your own brand?”, she didn’t realize that moment would spark an entirely new chapter in her life—one that would transform her from actress to entrepreneur, and later, the woman behind businesses Anya and Naya.

Inspiring Stories: How Sherilyn Reyes-Tan Turned a Scam Setback Into a Big Comeback in Live Selling

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Inspiring Stories: How Sherilyn Reyes-Tan Turned a Scam Setback Into a Big Comeback in Live Selling

Lance Joseph Martinez

Published December 18, 2025 10:00 PM PHT

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Updated December 19, 2025 11:48 PM PHT

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Sherilyn Reyes

Chris Tan

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