Geolette Marie Esguerra

How Binibining Silka 2025 Champions Holistic Confidence for Every Filipina

Article (news)

<p><strong>Silka</strong>, one of the country’s most trusted skincare brands for over two decades, proudly announces <strong>Dana Alexa Cada</strong> from <strong>Oriental Mindoro </strong>as the newly crowned Binibining Silka 2025. Known for championing the power of “Alaga”, Silka continues to uphold its advocacy through this year’s pageant, themed “Confidence Begins with Alaga.”</p><p>The Binibining Silka 2025 journey began with nationwide regional go-sees, gathering inspiring Filipinas who exemplified Silka’s brand values.</p><div><br/></div><div><strong>Pre-Pageant Activities</strong></div><p>The candidates participated in Pasarela Training with the very talented Pasarela trainer, Joshua Fernando “Shuvia”, and a Q&amp;A workshop with former Binibining Silka 2018 1st-runner up and Miss Philippines Earth 2020, Roxie Smith, on November 20, focusing on stage confidence and communication.</p><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773387952839Metro.Style Bb Silka.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773387963360Metro.Style Bb Silka 2.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773388005518Metro.Style Bb Silka 3.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">From left to right: Aldren Balaba, Merely Del Puerto, Shian Bajao, Caitlin Martinez, Jamie Javier, Jade Candilado, Zea Amosora, Hyjea Demorito, Ayumi Cayabyab, Alessandra David, Daniella Moustafa, Iree Salvio, Charmyn Sierra, Patricia Basañes, Hannah Nixon, Dina Dalid, Romina Rellosa, Dana Cada, Princess Subhi, Prudence Richard.</span></span></span></div><p>On November 21, they visited the Plaridel Plant to observe the manufacturing of the country’s No. 1 beauty bar soap and experienced product packing firsthand. The day ended with pampering sessions sponsored by Avignon Clinic, Glam Lab Salon, Posh Nails, and Thai Royale Spa.</p><p>A newly introduced Online Skincare Challenge allowed contestants to share their routines and advocacies through Facebook video content.</p><div><br/></div><div><strong>Coronation Night, Market! Market!, Bonifacio Global City</strong></div><div><br/></div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773388071980Metro.Style Bb Silka 4.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/></div><p>During the final Q&amp;A, Dana responded to the question:</p><p>“If you could be remembered for one thing only, what would it be?”</p><div><br/></div><p>Her answer:</p><div><em>“I want to be remembered as a Binibining Silka who inspires others to care for their overall well-being — not just to nurture your body, but also to nurture your mind and your soul.”</em></div><p>Dana Alexa Cada brought home ₱600,000 worth of prizes, including ₱500,000 cash, Silka product packages, a year-long ambassadorship, Thai Royale GCs, Strokes products, Avignon GCs, and Biogenic Alcohol supplies.</p><p>Her sincerity stood out, securing her the title and a ₱300,000 donation from Silka to the Duyan Program of Project Red Ribbon in support of children with HIV.</p><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773388159521Metro.Style Bb Silka 5.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">From left to right: Chris Cachuela (CEO and Founder of Avignon Clinic), Katherine Topsnik (Binibining Silka 2023), Dana Alexa Cada (Binibining Silka 2025), Juanita Co (CFO of Cosmetique Asia Corporation), and Janssen Co (CEO of Cosmetique Asia Corporation)</span></span></span></div><div><br/></div><div><strong>1st Runner-Up: Daniella Moustafa, Baguio City, and 2nd Runner-Up: Caitlin Martinez, Cebu</strong></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773388202362Metro.Style Bb Silka 6.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">From left to right: Caitlin Martinez and Daniella Moustafa</span></span></span></div><div><strong>Special Awards</strong></div><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1773388236219Metro.Style Bb Silka 7.jpeg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner">From left to right: Romina Rellosa, Caitlin Martinez, Ayumi Cayabyab, and Princess Subhi</span></span></span></div><p>Best in Casual Wear: Caitlin Martinez</p><p>Best in Swimsuit: Romina Rellosa</p><p>Best in Evening Gown: Caitlin Martinez</p><p>Popular Choice (Ms. Photogenic): Ayumi Cayabyab</p><p>Miss Congeniality: Princess Subhi</p><div><br/></div><p>Binibining Silka 2025 continues to shine as a celebration of Filipina beauty grounded in self-love, care, and confidence. Through its enduring message, “Confidence Begins with Alaga,” Silka remains committed to empowering women nationwide.</p>

<p>From Pasarela training to the grand coronation, follow the inspiring journey of Dana Alexa Cada and the empowered women of Binibining Silka 2025</p>

From Pasarela training to the grand coronation, follow the inspiring journey of Dana Alexa Cada and the empowered women of Binibining Silka 2025

How Binibining Silka 2025 Champions Holistic Confidence for Every Filipina

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How Binibining Silka 2025 Champions Holistic Confidence for Every Filipina

Metro.Style

Published Mar 13, 2026 03:51 PM PHT

Read More:

Binibining Silka 2025

Dana Alexa Cada

Silka Skincare

Confidence Begins with Alaga

Filipina

Pageant

Oriental Mindoro

Duyan Program

Project Red Ribbon

Market! Market! BGC

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