Lance Joseph Martinez

5 Reasons Why BINI Is the Perfect Tourism Ambassador for the Philippines

Article (news)

<p>Looks like the Philippines is entering its <strong>“Pantropiko”</strong> era once again!</p><p>P-pop fans, especially <strong>BLOOMs</strong>, have every reason to celebrate after one of their biggest wishes officially came true. The <strong>Department of Tourism </strong>(DOT) has named P-pop sensation <strong>BINI</strong> as the country’s newest official tourism ambassador.</p><p>The announcement was made during the group’s courtesy visit to the<strong> Department of Tourism Central Office</strong> in Makati City, where they were welcomed by tourism officials. According to <strong>Tourism Secretary Maria Bernardita “Dita” Angara-Mathay</strong>, BINI represents more than just a campaign—they embody the spirit of the Philippines and everything the country has to offer.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783069287939736700476_1377978504204245_3786516956937757457_n.jpg" style="width:700px" class="fr-fic fr-dib"/><span class="fr-inner">BINI with Tourism Secretary Maria Bernardita “Dita” Angara-Mathay | Photo from BINI</span></span></span></div><div><br/></div><p>As the “<strong>Nation’s Girl Group</strong>,<strong>”</strong> BINI will help promote the country’s world-class destinations to both local and international travelers through the DOT’s <strong>“Discover More to Love” </strong>campaign.</p><p>And honestly, we can already picture the stunning tourism commercials and larger-than-life billboards that will showcase not only the breathtaking beauty of the Philippines but also the vibrant energy, talent, and culture that BINI proudly represents through music, a universal language that has always been deeply connected to the Filipino identity.</p><p>As we celebrate this well-deserved milestone for the eight-member group, here are five reasons why we believe BINI is the perfect tourism ambassador for the Philippines.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783069326940737730424_1377978537537575_8760849957212881174_n.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Photo from BINI</span></span></span></div><div><br/></div><div><strong>They’ve proudly embraced their Filipino identity since day one.<br/></strong></div><p>Since their debut, BINI has proudly embraced their identity as a P-pop group, consistently putting Filipino culture at the heart of their music and image. While the eight-member act draws inspiration from international artists, they have always remained committed to showcasing their Filipino roots.</p><p>Even their name reflects that mission. BINI is derived from the Tagalog word<strong> “Binibini,” </strong>meaning <strong>“young lady,”</strong> symbolizing the modern Filipina—someone who embodies grace, confidence, strength, and charm.</p><p>Before officially debuting, BINI first caught the internet’s attention with their fresh electropop rendition of <strong>Ryan Cayabyab’s</strong> novelty classic <strong>“Da Coconut Nut” </strong>in June 2021, introducing a uniquely Filipino sound to a new generation of listeners.</p><p>Since then, the group has continued to champion <strong>Original Pilipino Music (OPM)</strong>, proudly representing the Philippines not only on the local stage but also achieving remarkable success on the global scene.</p><div><br/></div><div style="text-align:center"><iframe width="925" height="525" src="https://www.youtube.com/embed/eZfeW9WDwmA?si=lyJGVqOSVev5qDN5" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe><br/></div><div><br/></div><div><br/></div><div><strong>Their global success has put the Philippines on the world stage.<br/></strong></div><p>Beyond their long list of record-breaking achievements in the local music scene, BINI has also earned international recognition that continues to cement their status as global pop stars.</p><p>From receiving honors to making history as the first homegrown Filipino act to perform at the world’s biggest music festival, <strong>Coachella</strong>, BINI has consistently proven that P-pop deserves a place on the global stage.</p><p>Their Coachella performance wasn’t just a milestone for the group; it was also a celebration of Filipino pride. From wearing outfits inspired by Filipino culture and symbolism to proudly waving the Philippine flag before a massive international audience, BINI made sure their heritage remained at the heart of their historic set.</p><p>With the group now officially serving as Tourism Ambassadors for the Philippines, fans have even more reason to look forward to their future appearances on the global stage, where they are expected to continue showcasing not only P-pop but also the richness of Filipino culture to the world.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783070122752bini_ph_1775866885_3872573995548358190_42015487189.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">BINI for Coachella Week 1 | Photo from @bini_ph</span></span></span></div><div><br/></div><div style="text-align:center"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783070179992bini_ph_1775866885_3872574001328145601_42015487189.jpg" style="width:700px" class="fr-fic fr-dib"/></div><div><br/></div><div><br/></div><div><strong>They’ve built a strong connection with fans around the world.<br/></strong></div><p>Beyond proudly representing the Philippines on some of the world’s biggest stages, BINI has also introduced international audiences to the growing P-pop movement. Their global performances have attracted new fans from around the world, many of whom have also started exploring the genre and discovering other Filipino pop acts.</p><p>The group’s international reach continues to soar following their historic Coachella performance. BINI now boasts more than<strong> 2.3 million </strong>followers on <strong>Instagram</strong> and over <strong>7.2 million </strong>followers on <strong>TikTok</strong>, reflecting their rapidly expanding global fanbase.</p><p>Keeping their momentum going, BINI is also set to perform at <strong>Japan’s Summer Sonic 2026</strong>, where they will take the stage on August 14 in <strong>Osaka</strong> and August 16 in <strong>Tokyo</strong>, marking another major milestone in their growing international career.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783070230234737845853_1377978564204239_8459953053177845494_n.jpg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">Photo from BINI</span></span></span></div><div><br/></div><div><br/></div><div><strong>Their world-class performances are perfect for promoting Philippine tourism.<br/></strong></div><p>Several countries have already tapped their biggest music stars to promote tourism—like <strong>NewJeans</strong>, who served as honorary ambassadors for Korean tourism in 2024, and <strong>Lisa</strong>, who continues to showcase <strong>Thailand</strong> on the global stage.</p><p>With BINI’s unstoppable rise both in the Philippines and overseas, coupled with their growing list of awards, historic milestones, and international recognition, now feels like the perfect time for the Philippines to ride the wave.</p><p>Beyond traditional tourism campaigns and promotional events, imagine a campaign centered on music and performance. A breathtaking music video or special stage featuring BINI could beautifully showcase the country’s world-class destinations while highlighting the group’s undeniable talent as singers, dancers, and performers.</p><p>So, could next summer finally bring an official Philippine tourism campaign starring BINI, complete with a special performance of their hit <strong>“Pantropiko”</strong> filmed across the country’s most stunning locations? If that happens, consider us already seated and eagerly waiting.</p><div style="text-align:center"><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-0" src="https://www.instagram.com/reel/DXBVJkHjpTX/embed/?cr=1&amp;v=14&amp;wp=1080&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A0%2C%22os%22%3A1719414%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-0" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div><br/></div><div><strong>Their individuality reflects the diversity and spirit of the Filipino people.<br/></strong></div><p>One of the Philippines’ greatest strengths is its rich diversity—from its cultures and regions to its languages and traditions—and BINI embodies that diversity like no other P-pop act, making the girl group an ideal choice to represent the country as a tourism ambassador.</p><p>The eight-member group proudly traces its roots to different parts of the Philippines. <strong>Aiah</strong> hails from <strong>Lapu-Lapu City, Cebu</strong>; <strong>Colet</strong> was born and raised in <strong>Tagbilaran City, Bohol</strong>; <strong>Maloi</strong> comes from <strong>Lemery, Batangas</strong>; <strong>Gwen</strong> is from <strong>Daraga, Albay</strong>; <strong>Stacey</strong> was born in <strong>Bagabag</strong>, <strong>Nueva Vizcaya</strong>; <strong>Mikha</strong> was born in <strong>Cebu City</strong> before growing up in <strong>Laguna</strong> and <strong>Cavite</strong>; <strong>Jhoanna</strong> was born and raised in <strong>Calamba City, Laguna</strong>; while <strong>Sheena</strong> calls <strong>Santiago City, Isabela</strong> her hometown.</p><p>With members representing different regions across the country, BINI reflects the colorful identity of the Filipino people.</p><p>It’s just one of the many reasons the nation’s top P-pop girl group is perfectly suited to champion Philippine tourism, and fans can only look forward to seeing how they could bring the Department of Tourism’s “Discover More to Love” campaign to life while showcasing the beauty and diversity of the Philippines to the world.</p><div><br/></div><div style="text-align:center"><span class="fr-img-caption fr-fic fr-dib" style="width:700px;display:block" width="700"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1783070349510[image] - 2571359.jpeg" style="width:700px" class="fr-fic fr-dib" width="700"/><span class="fr-inner">BINI for Coachella Week 2 | Photo from @bini_ph</span></span></span></div><div><br/></div><p>Lead photo from <strong>BINI</strong></p>

<p>Looks like the Philippines is entering its “Pantropiko” era once again! The Department of Tourism has officially named BINI as its Tourism Ambassadors, and here’s why we think the nation’s girl group is the perfect choice for the role. </p>

Looks like the Philippines is entering its “Pantropiko” era once again! The Department of Tourism has officially named BINI as its Tourism Ambassadors, and here’s why we think the nation’s girl group is the perfect choice for the role.