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Bea Alonzo's Chic, Bubbly Bash for BASH*'s New Collection

Bea Alonzo launched a new collection for her travel essentials brand, and she did so in style!

Bea Alonzo
Bea Alonzo | Photo from BASH*


Bea Alonzo is fully embracing her entrepreneurial spirit. Over the weekend, she threw a chic event, dubbed "The Bubbly Bash," to launch the new collection of her travel essentials brand BASH*.


Held in Brazilian Japanese restaurant Uma Nota in Shangri-La The Fort, BASH*'s Saturday night gathering marked "a new era of traveling" and a milestone for the brand with the launch of their Peach Fuzz collection.  



Peach Fuzz is the Color of the Year, as declared by color authority Pantone. This fun, warm, inviting, and stylish hue has taken over BASH*'s Billow Collection of travel bags and organizers. 


In theme with the new collection, The Bubbly Bash event was teeming with peach elements and décor, with the venue dressed up by celebrity event stylist Gideon Hermosa. It was indeed a "peach-tastic" event!



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Bea's industry friends graced the event to support her. The guests included Drs. Aivee and Z Teo, Vice Ganda, Julia Montes, Coco Martin, Darren Espanto, KaladKaren, Carla Abellana, Mark Bumgarner, Patty Ang, Mark Nicdao, Kakai Bautista, Shaira Luna, Andrei Suleik, Cat Arambulo, EJ Nacion, Andrea Torres, Rita Daniela, Rodjun Cruz, and Rabiya Mateo.


The event was organized by Sweet Comfort Events and hosted by Janeena Chan. Bea and her team also worked with the photo and video team NicePrint Photo and photographer Magic Liwanag to capture the night's special moments. 



Check out the gallery below for some snaps from BASH*'s The Bubbly Bash:


Of course, what's a "bubbly" bash without champagne, right? Bea filling the Champagne Towers Manila glasses with Moët & Chandon sure was one of the highlights of the evening. 



BASH* was founded in November 2023 by Bea alongside partners Bea and Brina Secosana. "It’s always been a dream of mine to create my own brand and share my passions with all of you," Bea shared on social media when she launched BASH*. "The inception of BASH stemmed from my deep love for travel and organizing. I had a vision to create a brand that enhances travelers' experiences. Throughout my career, I've been fortunate to explore various destinations, and each journey has left a lasting impression on me. I wanted to create a brand that not only encapsulates the spirit of exploration but also provides practical and stylish solutions for travelers."


Bea Alonzo with Bea and Brina Secosana
Bea Alonzo with Bea and Brina Secosana


Why "BASH?" Well, the brand's name was inspired by the name of her well-loved character in the movie One More Chance, Basha. 


During the event, Bea briefly talked about BASH*, sharing that they started the brand with the goal of changing how travelers travel and pack their clothes. "Because we believe that every journey can be or [is] supposed to be effortless. It should be seamless," Bea said. "So we have crafted a collection of travel essentials that unite practicality, affordability, and style."




The Bubbly Bash was just the start of the sweet milestones for Bea's brand. BASH* will also have a pop-up store from June 20 to 26 at the Upper Ground Floor City Center of SM North Edsa, where their Peach Fuzz collection and full range of products will be available.  


Bea will drop by the pop-up store for a meet and greet, too.



Congratulations, Bea and the BASH* team!


BASH* is available on Lazada, Shopee, and TikTok.  


Lead photos from @bash.manila


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