BTS Shatters Adele's Five-Year Record For iTunes' #1 Song In Over A Hundred Countries
The A.R.M.Y. is feeling stronger than ever!
Not even a pandemic can stop BTS, one of Korea's most globally successful K-Pop groups.
Even without concerts, scheduled fan meets, recent talk show appearances, or guest performances, the seven-member group continues to reach new heights, and this time, they've reached so high up that they've toppled Adele, or more specifically, a record the British singer held for five consecutive years.
From 2015 to 2020, Adele held the #1 song on iTunes for her Grammy-award winning single "Hello" in 102 countries, but in a historic passing of the crown, BTS took over the number one spot in 103 countries with their hit single "Black Swan."
The song made it to iTunes' coveted top spot in countries like the US, Peru, Zimbabwe, Indonesia, Egypt, Spain, Bermuda, the Maldives, Denmark, Kazakhstan, the Philippines among many others, a massive feat heavily attributed to the group's ever powerful fan base called the BTS A.R.M.Y. that never fails to dominate social media platforms to push all things BTS-related forward. (Case in point: the phrase "BTS WORLD DOMINATION" trended on Twitter over the weekend even before news of their new record broke).
Dropped in January this year as the first single to count down to the release of their new record, Map of the Soul: 7, "Black Swan" immediately gained traction for its message, razor sharp choreography, and an aesthetic thought to be darker than usual for the group.
It was released with two music videos; the first featured an interpretative dance by Slovenia's MN Dance Company, while the second is considered its official music video featuring BTS themselves performing the song's now-famous dance moves. The second music video has been just as successful as the song itself with close to 122 million streams recorded in less than four months.
Super fans who have taken it upon themselves to learn some Korean to better understand BTS' Korean lyrics might know what the "Black Swan" is about. But for those who have yet to dive into language lessons, you should know that there is irony in this particular single being the one to give BTS one of their most impressive records to date.
The whole song has the BTS boys singing their hearts out about one day losing their passion for what they do. And should they ever fall out of love with their music, it is akin to dying itself.
Something tells us that BTS won't be losing steam any time soon, however.
Since their formation as a group as teenagers and their official debut in 2013, the group has only gone up and forward, gaining momentum on the world stage that no other K-Pop group has ever experienced before. Though not the first K-Pop group to gain popularity outside of Korea, BTS is definitely one of Korea's biggest musical acts and helped pave the way for international audiences to explore more of Korea's growing music scene.
BTS holds several other records under their name including landing the cover of Time Magazine's 2018 Next Generation Leaders issue, joining The Beatles in having three number one songs in one year in 2019, accounting for $4.65 billion of South Korea’s GDP since debuting in 2013 (the same amount Hyundai and Samsung contribute, give or take), consistently charting in the US' Billboard Hot 100, selling out stadium after stadium in Asia, Europe, and North America, and becoming a social media presence to reckon with.
Most recently, the group conquered new territory—and set a new record while they were at it—with their live streamed concert in June.
Called "Bang Bang Con," the concert gathered around 756,000 viewers, the biggest paying audience a live streamed concert has ever seen, according to BTS' label.
Clearly, the question to ask was never if BTS could break old and set new records. It was how many.
Photos from @bighit_ent