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Buckle Up! Korean Heartthrob Hyun Bin Is Headlining Smart's New Campaign

In an Instagram teaser, the communications giant hinted at their new endorser with the witty "big RiVeal" caption

It's a big day for K-Drama fans, especially those who are fans of the phenomenal hit 'Crash Landing on You'. It has been months since the show ended, but here we are, still reeling from the awesomeness that will surely live on in our K-Drama hearts and minds forever. 

Today, our hearts have not stopped beating like crazy as Smart Communications just dropped the biggest bomb on the digital sphere! In an Instagram post, they shared a 10-second video that shows a statuesque guy walking towards a sports car in the middle of the night, turning the engine on, revving away, fading to black. And because we all have eagle eyes, we could not miss the fact that the guy on the driver's seat resembles none other than CLOY's Captain Ri Jeong-Hyeok, better known as Hyun Bin!

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The Captain is coming. Watch out for the big RiVeal.

A post shared by SMART (@livesmart) on

And of course—we didn't fail to notice the witty caption beneath the post that says "The Captain is coming. Watch out for the big RiVeal". Now if this doesn't mean Captain Ri of Crash Landing on You, we don't know what else it could be! 


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Turns out, our guess was correct, as none other than Smart Communications' CEO Manny Pangilinan confirmed it in his personal Twitter account:

You all know what to do: set those alarms for June 1st at noon, and see you all as we meet Hyun Bin, the new face of Smart!


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