Park Seo Joon Is An 'Agent Of Hope' In New Brand Endorsement | ABS-CBN

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Park Seo Joon Is An 'Agent Of Hope' In New Brand Endorsement

Park Seo Joon Is An 'Agent Of Hope' In New Brand Endorsement

Metro.Style Team

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Updated Aug 24, 2023 07:14 PM PHT

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IAM Worldwide proudly shares a groundbreaking collaboration with internationally acclaimed South Korean superstar Park Seo Joon as its newest global ambassador.



Park Seo Joon’s prolific career spans both television and film, and his exceptional talents have garnered him a dedicated fan base worldwide. Known for his remarkable performances in hit dramas such as What's Wrong with Secretary Kim (2018), Itaewon Class (2020) and the newly-released films Dream (2023) with singer-actress IU and Concrete Utopia (2023) with Park Bo Young, he has captivated audiences with his charisma, versatility, and dedication to his craft.


Park Seo Joon also plans to continue his global popularity through the Hollywood movie The Marvels and the Netflix series Gyeongseong Creature, which are both scheduled to be released in the second half of this year.



As a testament to his soaring popularity, Park Seo Joon boasts a staggering 25 million followers and counting on Instagram. Indeed, IAM Worldwide is thrilled to have him on board as an advocate for its exceptional products.

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IAM Worldwide’s President and Founder, Allen Marvin Yu Eder, asserts that the inclusion of Park Seo Joon is a strategic move to connect with the millennial and Gen Z audience. Eder elaborated, 'Mr. Park Seo Joon is the embodiment of our company's values and aspirations. As a global icon, he effortlessly resonates with the youth, making him the perfect ambassador for IAM Worldwide.'


Furthermore, Vice President and Founder Aika Lorraine Uy highlights the immense cultural influence of Korean pop culture among Filipinos, and how Seo Joon’s magnetic appeal seamlessly aligns with the company's mission to inspire and engage with its youthful audience. Uy remarked, 'Being associated with the amazing Park Seo Joon is already a triumph for us. We firmly believe that his collaboration will exponentially expand our presence and customer base, not only in the Philippines but also internationally.'


Concurrently, General Manager and Founder Joanna Mañego reflects on the significance of this partnership as a pivotal juncture for the company. Mañego emphasized, 'Having a star like Park Seo Joon as our ambassador during this crucial phase of expansion is a source of immense pride. His genuine belief in IAM Worldwide's products will undoubtedly encourage more individuals to embrace a healthy lifestyle.'


Park Seo Joon will share his endorsement and support to IAM Worldwide's remarkable line of products: AMAZING Pure Organic Barley, a powdered drink made from organically grown Barley grass in Australia, AMAZING Acai Berry Extract that effectively protects the body from the damaging effects of free radicals, enhance one’s memory while promoting skin elasticity, AMAZING Grape Juice with Garcinia Cambogia, a popular supplement that is 'a revolutionary fat burner' and 'a breakthrough in natural weight loss”, and AMAZING Choco-Barley, known to have lots of health benefits to detoxify our bodies.



There’s no denying that the partnership between IAM Worldwide and Park Seo Joon signifies a shared commitment to promoting health, wellness, and vitality. Park Seo Joon’s influential voice and genuine dedication to personal well-being align seamlessly with IAM Worldwide's mission to inspire individuals to embrace healthier lifestyles.


In line with this announcement, events company Wilbros Live also posted about this milestone with the caption: 'Our Newest Campaign: Let's Amazingly Welcome IAM Worldwide's Newest Global Ambassador, PARK SEO JUN! 💚 Watch out for our amazing campaign with the Korean superstar and an exciting news coming soon! 😉💚' Could he be holding a fan meet in Manila soon? We can't wait to find out!


Lead photos courtesy of IAM Worldwide and from @bn_sj2013


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