Cindy Crawford's Model Daughter Kaia Gerber Beats Kendall Jenner And Gigi Hadid On Instagram
Models are some of the people who rule Instagram. Social media has given them the chance to become much more than just the pretty faces and enviable bodies we see on catwalks and in magazine editorials. They've become influencers, and people are eager to know every little thing about them—from what they eat to where they travel to who they're hanging out with.
And if you're a fashion lover, you not only know Kendall Jenner, Cara Delevigne, and Bella and Gigi Hadid, you also follow them on social media. These beauties top the list of the most followed fashion models on Instagram. But the latest news is that supermodel Cindy Crawford's 16-year-old daughter with businessman/former model Rande Gerber, Kaia Jordan Gerber, is quickly becoming a favorite not only on runways but also on social media.
However, did you know that aside from your numbers of followers, there is another metric in social media that is very important? That is the "follower engagement."
In case you didn’t know, engagement is about how likely your followers are to double-tap your photos, go on your profile, and watch the videos you post.
Engagement, therefore, details how invested your followers are in your account as opposed to people simply just clicking on the follow button without really checking what the artist they followed is up to.
Despite being relatively new in the scene, Kaia, currently with 2.9 followers on Instagram, is already making waves online as she beats the current top models in the significant Instagram metric mentioned above. Her number of followers may still be millions away from Kendall (87.7M), Cara (41.1M), Gigi (38.5M), or Bella (17M), but considering she just began her modeling career, this is quite an impressive start.
According to W, “The data comes directly from Instagram's latest rundown report analyzing fashion-focused accounts. While there was no change in the overall followers leader board, the engagement metric does bear out some surprising social media superstars alongside Gerber.”
Kaia was only 13 years old when she signed a contract with IMG models and has since been dubbed as the one to watch by fashion experts. She just made her runway debut last season, and yet she has already dominated fashion weeks by walking for the likes of Saint Laurent, Prada, Burberry, and Alexander Wang.
Photos from @kaiagerber