The Newly-Crowned Binibining Pilipinas Beauty Queens Grace Ever Bilena's 35th Anniversary Event

Marie Francia

March 23, 2018, 11:29 PM

For more than three decades, Ever Bilena has stayed true to their promise of providing exceptional yet reasonably priced beauty products for Filipinos.

In celebration of their 35th year in the beauty industry, Ever Bilena Inc. put together a feast that was well-attended by prominent names in showbiz and their valued trade partners.

Brand ambassadors Sunshine Cruz, Max Collins, Daiana Menezes, Diane Medina, Andrea Brillantes, Christian Bautista, and Ronnie Alonte were present during the event alongside the recently crowned Binibining Pilipinas 2018 beauty queens.

A fantastic The Greatest Showman-themed opening number welcomed VIPs and guests to the event held at the Function Halls 1 and 2 of SMX Convention Center. Hosted by Issa Litton and DJ Gino Quillamor of Monster Radio, Ever Bilena’s 35th anniversary event was one way of honoring and giving back to the people who have helped propel the brand to the top spot in the local beauty scene.

As a family-owned business, Silliman Sy, Chief Operating Officer of Ever Bilena Inc. emphasized the importance of accepting each member of their company as part of their family. Many of their employees today have been with the company since its establishment in the 80s. The COO reiterated the fact that their workforce is a key player in their monumental growth.

One of the highlights of the night was the awarding of a million peso grant to two foundations that are close to the advocacy of the company: Uplift Cares and Hope for Lupus.

A true family-oriented brand, Ever Bilena supports Uplift Cares, a non-profit organization that helps in the holistic transformation of marginalized families through education, livelihood programs, and other developmental approach.

Hope for Lupus, on the other hand, aims to spread awareness about the early detection and proper treatment of this disease. This non-profit organization was championed by lupus survivors who have found themselves a home through the understanding and acceptance of people who have the same condition.

Here are some scenes from the star-studded event:

The Greatest Showman-inspired opening number

Ever Bilena COO Silliman Sy

The newly-crowned Binibining Pilipinas 2018 beauty queens with the men behind Ever Bilena: CEO Dioceldo Sy and Silliman Sy

From left: Bb. Pilipinas 2018 2nd runner-up Samantha Bernardo, Bb. Pilipinas 2018 - Globe Michele Gumabao, Bb. Pilipinas 2018 - Grand International Eva Patalinjug, Miss Universe Philippines 2018 Catriona Gray, Bb. Pilipinas 2018 - International Ma. Athisa Manalo, Bb. Pilipinas 2018 - Supranational Jehza Huelar, Bb. Pilipinas 2018 - Intercontinental Karen Gallman, and Bb. Pilipinas 2018 1st runner-up Vickie Rushton