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SEVENTEEN Pledges $1 Million to Empower Dreams

The 13-member phenomenal group makes history as UNESCO’s first-ever Global Ambassadors for Youth, pledging a $1 million grant scheme for youth well-being and creativity

K-pop powerhouse SEVENTEEN has been appointed as UNESCO's first-ever Goodwill Ambassador for Youth, marking a significant milestone in their commitment to empowering young people worldwide. In a momentous announcement at the UNESCO headquarters in Paris, held last June 26, the group unveiled the "Going Together – For Youth Creativity and Well-Being" initiative, a joint grant program to support youth-led projects globally.

SEVENTEEN with UNESCO Director-General Audrey Azoulay
SEVENTEEN with UNESCO Director-General Audrey Azoulay | Photo from @saythename_17

A powerful partnership 

The Director-General of UNESCO, Audrey Azoulay, expressed her enthusiasm for the collaboration, stating, "This group has become a symbol for millions of young people around the world, to whom we transmit positive energy and the spirit of leadership. UNESCO, as the United Nations Organization for Culture and Education, is delighted to join forces with SEVENTEEN to give young people the means to express themselves and to take action to rise to this century’s major challenges."

As represented by Joshua, SEVENTEEN reciprocated the sentiment, sharing their gratitude for the recognition and unwavering dedication to supporting youth globally. He emphasized the group's belief in the power of collective dreams and their determination to foster a global youth community built on mutual love and support."We are grateful to be recognized for our consistent effort and longstanding passion to contribute to youth worldwide," Joshua stated.

He added, "We know that our dreams don’t stand alone and now, to give back what we’ve received from all of you, we are determined to use our voice to create a global youth community made stronger through mutual love and support."

Investing in creativity and well-being

The group plans to elevate this initiative by launching the "Global Youth Grant Scheme," funded by SEVENTEEN's generous $1 million donation, which will empower young leaders aged 18 to 30 from diverse backgrounds and regions. The initiative will focus on supporting projects that harness music, the arts, and sports to address challenges impacting the well-being and development of young people and their communities.

SEVENTEEN's role as ambassadors extends beyond financial contributions. They will actively participate in UNESCO's awareness campaigns and events, leveraging their global platform to promote UNESCO's values and actions. The group has a proven track record of engaging with youth on a global scale, as evidenced by their participation in the 13th UNESCO Youth Forum, where their message resonated with over 40 million viewers.

Here's SEVENTEEN’s session at the 13th UNESCO Youth Forum back in 2023:

The collaboration between SEVENTEEN and UNESCO represents a powerful alliance for positive change. By investing in the creativity, well-being, and leadership potential of young people, they are paving the way for a more inclusive, equitable, and sustainable future.

Lead photos from @saythename_17

SEVENTEEN Named First-Ever UNESCO Goodwill Ambassador For Youth


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