In Photos: The Well-Attended 90s-Themed Party To Kick Off The Opening Of Shake Shack Philippines
All roads lead to Central Square BGC this weekend as Shake Shack, one of the most recognized and loved international gourmet burger brands, opens the doors to its first Metro Manila outlet.
On Wednesday night, a raucous, well-attended housewarming party, 1990s themed, was held to celebrate this impending opening—and what a party it was. With a guest list that spanned generations, a whole slew of people made it clear that Shake Shack Manila, with its very exciting, competitive price points, would be a runaway success.
With the approaching opening of its first-ever Shack in Manila located at Central Square in BGC, Shake Shack held a housewarming party. With 90s as the evening’s theme, band Mojofly has performed a set of the decade’s well-loved songs, followed by the 90s music mix of DJ Nix Damn P.
Shake Shack CEO Randy Garutti and SSI Group, Inc. President Anton Huang
In fact, be forewarned that you can expect long, serpentine lines to appear at Central Square, as the general public finally gets their chance to indulge in the ShackBurgers, crinkle-cut Fries, the shakes and special Concretes. The Ube shakes and desserts are bound to be a big hit, as will be the Calamansi-flavored Concrete (concretes are ice-cream based desserts, akin to a sundae but all mixed and mashed up). This has been a special feature of Shake Shack as it has gone global; creating something very "lokal" to put on the menu, and be an added feature, a unique imprint of each overseas franchise.
I’ve dined in the New York Grand Central outlet, and at their IFC Hong Kong rooftop aerie; so it’s great to have Shake finally land here in the Philippines. I can’t say for certain what the expansion plans of the food division of SSI, as they've been keeping these plans close to their chests; but judging from the way people’s eyebrows were raised with how attractive the price points are, it’s a sure bet that the success of this first branch will compel Anton Huang and Steve Sarmenta to roll out additional outlets in due course.
Jerry Lee Lewis may have given us the first version of Whole Lot of Shakin’ Going On, but you can mark my words, there’ll be a Whole Lot of ShakeShackin’ Going On here in Manila.
Photos courtesy of Visions & Expressions